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The number of mobile network users in the world has developed over the past 20 years, a remarkable development, and at the level of Arab countries, Egypt and the UAE come from most of the countries in the region where these users are increasing significantly and constantly at the same time, which means that the telecommunications sector in the Arab world is witnessing developments of a special kind.
The number of mobile network subscribers, in Egypt, for example, recorded approximately 93.784 million subscribers, or 23.8% of the total number of subscribers in the Arab world, which amounted to 392.247 million subscribers.
While the United Arab Emirates ranked first in the world for mobile broadband subscriptions, and first in the world for coverage of mobile phone networks, and second in the world for percentage of mobile phone subscriptions; According to the results of the Tourism and Travel Report 2019 published by the World Economic Forum for Tourism and Travel.
These Arab successes indicate the inexorable determination of these Arab countries to catch up with progress. Until relatively recently, communications in these countries were made only through the high frequency network, or through the international satellite network of the international organization (Intelsat), most of which occurred indirectly through Europe or America. because there were no communications links between neighboring Arab countries. Or their number was limited.
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Communications sector and economic development
The telecommunications sector in the Arab world plays a fundamental role in the economic and social development of developing countries. This is due to the fact that it reduces production costs through the provision of immediate and fast information, not to mention that it improves marketing operations and reduces the need for physical transport, which has significant advantages not the least of which reduces congestion of the means of transport. transport, in addition to its social effects. The other positive.
It can be seen that investing in this sector is a surefire way to profit. As this communication and information technology has become an essential part of our daily life.
Although the revenues of the telecommunications sector were a fundamental resource for the economies of the Arab countries, the emergence of the free communication service through various social media platforms represented a new type of challenge.
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Communications market in the Arab world
According to a survey conducted by the “Arab Advisors Group” on the mobile market in the Arab world, Lebanon recorded the highest subscription fee in postpaid mobile connection rates in 15 Arab countries.
The average rate for post-use paid cellular network subscription in Lebanon was $ 55, which is lower than the average rates in Saudi Arabia ($ 60.15) and Kuwait ($ 67.56), while it is a lot higher than the Arab country average of $ 26.74, and the Arabian average of $ 15.3.
The price of post-use cellular services and paid internet services in Lebanon, according to the survey results, was $ 118.1, which is the highest in the Arab world, and was much higher than the Arab average of $ 56. , 6 and average prices in the Arab world of $ 58.5. Lebanon ranked in the “high cost” category, along with Libya, Jordan and Oman. The cellular service package includes the number of minutes for voice calls and mobile Internet use.
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Mobile data traffic
The Cisco Visual Networking Index report had been referring to global mobile data traffic for over a decade; It showed that mobile phone traffic was less than 5% of total IP traffic globally. While the report pointed out that today data traffic has increased and is heavily dependent on mobile phone networks.
The report explained that there has been a significant increase in the use of mobile phones by consumers and businesses around the world, which has boosted the widespread demand for mobile broadband services for mobile communication devices, multimedia. and a wide range of Internet of Things mobile applications.
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Cisco’s main predictions for the Middle East and Africa
1- Significant increase in data traffic generated by mobile phones and communications.
2- The number of mobile phone users in the Middle East and Africa region will be 1.0 billion (58% of the population of the Middle East and Africa) by 2022, up from 798 million in 2017.
3- The amount of data per user will reach 7,649 MB per month by 2022, compared to 777 MB per month in 2016, recording a compound annual growth rate of 57%.
4- The data traffic generated by mobile phones for mobile phones (including low-power geographic networks and M2M solutions) will reach 4,061 MB per month by 2021, compared to 459 MB per month in 2016, recording an annual growth rate composed of 55%.
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Ways to attract customers
There are many telecom operators in the Arab world, which makes competition between them frenzied and puts these operators in a constant race to attract the most customers; Therefore, each telecommunications company offers new features and services; So that you can retain existing customers and attract new ones.
There are many ways and strategies to do this. These include: free points, added value and reduced cost / call rate.
The most recent of these attempts to attract customers was Vodafone’s partnership with Dell Technologies. With the aim of modernizing Vodafone’s ability to provide cloud computing services to companies and government entities and to introduce new cloud computing services for the first time in Egypt.
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