Westenhellweg Dortmund: a new shop opens in the Thier-Galerie

The next new opening is on Westenhellweg. Dortmund will soon have a well-known German flagship brand.

Dortmund – Sul Westenhellweg something is happening: in the shop, empty since August, in front of the Thier Gallery Dortmund he moves new business one. And what should be there is completely different from what was previously available at this point at Gina Tricot: after stylish and stylish fashion for women, there is now something that could appeal to adventurers and athletes in particular.

Dortmund: the new opening in Westenhellweg distributes vacancies

“Please visit us online” – with these words, customers after the end of Gina Tricot in Dortmund could read on a notice, the fashion chain surprisingly hailed the Westenhellweg. What remained were the bare display cases and another Vacancy above The largest shopping street in Dortmund, the Westenhellweg (further news from Dortmund can be found at RUHR24.de).

But that should change soon. In the spring of 2021, they report Ruhr news (Paid content), designs the largest in Germany Outdoors–Chain, here their 18th branch to open: Globetrotter comes after Dortmund. When exactly, explains Tristan Eggers, Globetrotter’s press spokesman, is still unclear. Because the outdoor pioneer doesn’t just want to open a new store.

As Eggers also announced at RUHR24, the business will build on the Westenhellweg one with a special “City concept“With which the dealer is trying to gain a foothold in the best locations in several large cities in Germany. In 2019, these city branches also opened in Leipzig, Regensburg, Hanover, Karlsruhe and Nuremberg.

Dortmund: Globetrotter has opened a new store with a special concept on Westenhellweg

Hiking, camping, kayaking or cycling – whatever the plan for their next trip or microadventure, those still on the hunt for the right equipment may soon be in Dortmund in the new 800 sqm store Globetrotter Find what you are looking for: two-story outdoor equipment in the middle of City.

Outdoors in the city? Much of what the external bodybuilder has in their range also fits into the daily life of city dwellers who cycle to work or want to take their dog for a walk in the nearby urban forest. Brands such as Fjällräven or Vaude are also known on paved paths and roads. And city dwellers are still looking for outdoor adventures.

Globetrotter opens in Dortmund – the video of the control of the outdoor clothing brand

But above all, those who do not yet know exactly what they actually need are advised to contact someone who knows how to move. And that’s exactly what the outdoor company, founded in Hamburg in 1979, relies on Globetrotter, not only that, but also with its city shops, which will soon arrive Dortmund will be found.

“We see particularly attractive branches Locations of the center as an important and necessary point of contact for our customers. The boundaries between online and offline will become increasingly blurred in the future. In our industry in particular, personal advice and addressing all the senses are of particular importance to our success “, explains the CEO Andreas Bartmann the advance of Globetrotterto move around city centers.

New in Dortmund: Globetrotters and Ikea are attracted to city centers

The shops are in Urban centers rather smaller than what customers received from Globetrotter are used to. A concept that is currently being tested in other sectors. Swedish furniture chain Ikea also wants to open more branches in city centers. Almost the entire range should be shown in the so-called XS stores, but only a few items can be purchased on site. The rest will be delivered. A hybrid between home shopping and in-store purchases.

This is how it should be at Globetrotter in Dortmund But then it doesn’t work: a lot, even if not the entire range, should be available for purchase directly in the city shop. In addition, there should also be an in-house repair– Provide a laboratory for proven equipment and clothing, and – as soon as the crown pandemic allows – a new club hut. Adventure seekers can find information and inspiration here. Events and seminars will then also take place on Westenhellweg Tobe offered himself.