This is how Migros cheats when it comes to collective discounts on passes

Migros irritates its customers with the latest collection campaign: the retailer promises huge discounts on the marble slopes based on strange price comparisons.

Save 130 francs and buy a marble run for 69.65 francs instead of 199 francs? Migros’ offer looks attractive: in the latest collection campaign, the retailer promises discounts of 65 percent. Anyone who collects 20 loyalty stickers – there is one for every CHF 20 purchase value – receives a “Chügelibahn” at a special price.

So far everything normal: many retailers offer this type of collection campaign with changing products. A Migros customer was surprised by the murmuring campaign, as reported by the SRF consumer magazine “Espresso”.

The woman, the mother of two boys, was amazed by the high original price quoted by Migros: 199 francs seemed very expensive for the “Super Spiralburg” marble race. An internet search showed that Digitec Galaxus offered the same model for CHF 81.30. The online retailer is a subsidiary of Migros.

The woman wondered if there was a mistake, “or is Migros selling its customers for stupid”? The retailer responded in writing to a request from SRF: “In setting the price, we took other suppliers as a guide, for example Laredoute, techstudio.ch, spielland.ch or Tausendkind.ch. The exact price is subject to internal processes “.

The current Migros sale price redeemed with a trading card is “still considerably lower than all known prices on the Swiss market”. According to the research “blue News”, this is correct (as of November 5, 2020): if you do not want to spend 400 francs at Migros upfront and still want to buy a “Super Spiralburg” marble track, you can get it from Galaxus for currently 95, Buy 20 francs.

The 199 francs that Migros uses as the original price for discounts in the collection campaign appears to be the non-binding recommended retail price of the manufacturer Hape. It is not required by any online retailer.

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