Burger King’s Emotional Appeal: “Ordered at McDonald’s”



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In times of the crown pandemic, fast food chains are also struggling to maintain their sales. Visits to branches are prohibited almost everywhere; Sales can only be generated through branch pickups, drive-in, drive-thru services or, if offered, door-to-door deliveries. In the long run, of course, this does not only affect the chains themselves, but also their employees.

Burger King is therefore demanding that restaurants and their employees be supported with orders, regardless of whether they come from Burger King itself or from competing companies like McDonald’s. “We never thought we would write it,” begins the social media team with the emotional appeal.

However, it now counts to support the entire restaurant industry. “Thousands of employees now need your support,” the company writes. And: “Getting a Whopper is always the best, of course, but a Big Mac isn’t that bad either.”

By the way: if you also want to support local restaurants and delivery services, you can order pizzas, pasta or burgers for pickup or delivery during the new block.

Apps like Lieferando are ideal for this, with which you can order a delicious dinner or lunch in a few simple steps. Downloads for the app can be found under this heading.

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