Confidence Building: American offers tours of the Boeing 737 Max to skeptics



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The airline is preparing for the return of Boeing short and medium-haul aircraft. With this in mind, American Airlines also keeps in mind that customers may be scared.

The day is approaching when the Boeing 737 Max will be able to leave with passengers. This is good news for Boeing and the operators. But many passengers don’t trust the plane even after a year and a half of grounding and countless adjustments. American Airlines is apparently aware of this.

The airline is planning its first flights with the Boeing 737 Max at the end of December. Customers are informed during the booking process which aircraft model they will travel with. If you feel uncomfortable, you can rebook another flight on the same route on the same day.

On-site tour or video chat

American Airlines is planning another measure: The airline wants to give customers the opportunity to view the Boeing 737 Max. The technology and cockpit are explained to you by pilots and mechanics. “You have the credibility to really explain the jet,” quotes CNBC Alison Taylor, an American customer relations manager.

Tours are scheduled in various locations, such as Dallas, New York LaGuardia or Miami. But even customers who do not live nearby can speak to specialized personnel. They want to make appropriate conversations possible via video chat.



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