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He added that coming with blockchain technology is the "easy part". It is therefore about educating the target market – many of which do not have a good financial knowledge – that Bitspark offers a safe way to transfer funds. This is particularly difficult, he said, given the popular noise around cryptocurrencies and their price volatility.
"In their mind, it looks like magic money," Ryan said. "It requires a lot of trust."
Commission reductions of 5-15 percent contributed to this, he said, as well as the case studies of customers who benefited. For example, a user managed to save enough money to pay an extra seat for his wedding in the Philippines.
However, as a young woman in technology, Ryan claimed to have faced additional barriers in conveying her message to both investors and users.
"There are few young women in this space, and even fewer people can keep themselves, so it's about proving that I know what I'm doing," he said.
