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How do you convince people to try cryptocurrency when the market is in a prolonged collapse? You can try to give it away.
This is what the creators of a little-known digital currency, known as ZRX, are doing. In an initiative announced Wednesday, users of the popular Coinbase cryptographic exchange can earn some ZRX tokens by watching videos and quizzes. Here is a screenshot:
But nobody will get rich by watching the videos. A person at Coinbase who is familiar with the project said that the participants will earn about $ 3 of ZRX tokens, but added that the company expects to offer the same deal for other cryptocurrencies.
"Traditionally, the two ways in which people get the cryptocurrency are through the extraction or purchase." Cryptocurrency mining typically means high installation costs and technical knowledge, while the purchase of cryptocurrency requires income. available for the exchange of cryptocurrencies, which limits access.To earn cryptocurrency is a third option, "said Coinbase in the blog post explaining the project.
In the case of ZRX, the creators of the cryptocurrency reported having allocated 1.6 million tokens to be distributed through Coinbase, which amounts to about $ 500,000 given the current price of the checkers of 34 cents.
ZRX tokens can be used in a blockchain project known as 0x, which offers a decentralized exchange for trading a wide variety of tokens.
For Coinbase, the ZRX educational campaign represents a new phase for a company called Earn that it acquired last year. Earn small amounts of cryptocurrency to complete small marketing activities. From the acquisition, the CEO of Earn, CEO of Balaji, became the CTO of Coinbase and it appears that the company has been transformed into a new entity called Coinbase Earn.
