Comcast Cable Advertising has launched the next phase of blockchain, according to the official announcement.
The announcement states the blockchain tech has been working together with its partners on the collaborative effort. The company also highlights that blockchain is the "identity layer" for the TV industry.
Blockgraph platform, a blockchain-based software, "incubated to date within Comcast's FreeWheel group."
Blockgraph will help solve data verification challenges for all participants within the TV adv ecosystem.
Comcast is already working with NBCUniversal on testing.
In 2017, Comcast entered top 3 the world's largest media owners.
According to the previously published reports, Facebook, the company behind the homonymous giant social media network, could be developing a cryptocurrency to allow the users of its WhatsApp encrypted messaging app to transfer money.
Subscribe to our Telegram channel to stay up to date on the latest crypto and blockchain news.
