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The cryptocurrency craze may have faded over the course of 2018 but key projects have thrived regardless. Dash seems to be among the thriving blockchain projects right now after its mass adoption by the Venezuelan community. This follows the massive sale of the blockchain of Dash who built the mobile "KRIP" to economically suffering Venezuela. The records show that a significant part of the 66,000 devices sold so far is owned by users encrypted in Venezuela.
At the beginning of the year, Dash started a partnership with Kripto Mobile Corporation. The two entities have focused their efforts on building a mobile device whose internal system is Dash's blockchain ecosystem. In short, customers are able to manage all the services offered by Dash through "KRIP". Some of the services offered include; digital wallets to store DASH and an app called Bitrefill for the acquisition of new digital currency. The company's goal in terms of market up take was surpassed by over 100% as it targeted 10,000 new users each month, but its only 3 months and over 50,000 devices were sold.
A successful venture for Dash & Kripto
This partnership is clearly among the few to bear fruit in a very short time, especially inside the crypto arena. As stated earlier, the two sold 66,000 devices in a few months. It also seems that the largest order made by both Venezuela due to the country's sick financial system and macroeconomic instability.
In addition, the two are working with DiscoverDash.com to increase the accessibility of Dash merchants in their operating areas. DiscoverDash.com provides a link between the directory for locating these joints and Krip users. The team developed and integrated a mobile application for easier use on mobile devices created by Dash. One of the benefits of this move is a simple design for Dash that is fueling mass adoption.
Bradley Zastrow, Head of Business at Dash Core Group, commented on this development;
"Our goal since the launch of our KRIP phones in August has been to make this incredible Dash ecosystem as complete and inclusive as possible – having already sold and shipped over 66,000 phones in just two and a half months clearly shows that we are achieving these goals. "
He added that,
"Now, with Dash Text and the DiscoverDash.com app, we are expanding our partnership and improving the user experience, making it easier than ever for the Venezuelan community to use and execute transactions in Dash in their lives of all days. "
Latin America; The next target market for DASH
Dash seems to move quickly to secure a position within the South American market. The blockchain & crypto project has created an entry strategy through the Venezuelan cryptocurrency industry. It has gone so far as to provide digital-based SMS services that substantially reduces the purpose of smartphones in the region.
Dash's trick to build his blockchain-oriented mobile device seems to work until more people accept this form of transaction. Its internal ecosystem provides Bitrefill, Dash wallet & Uphold; the 3 can be used for digital shopping, archiving and the purchase of DASH cryptographic coins, respectively. Mr. Zastrow said that the adoption of KRIP signals that the team is on the right track.
Statistics have shown that the Dash wallet has increased by more than 20% in September and October, despite a tough semester for the market. The Krip integrated services also contribute to numbers with increasing transaction volumes through the Uphold and Bitrefill features.
Andrea Coll, the marketing director of KRIP Venezuela, has similarly adopted the milestone;
"The results so far have been exceptional, and we are thrilled to now rely on that success by expanding to now include Dash Text and DiscoverDash.com .These phones provide users throughout Latin America a convenient way to acquire and use cryptocurrency for daily transactions, such as buying groceries or sharing money with the family ".
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