[ad_1]
Everyone knows that social media is important for our way of life. Whether we use it to keep in touch with distant friends or family members or who we use to advertise our business, social media has a huge impact on our daily lives.
If you have not kept up with cryptocurrencies and blockchain, now is a good time to let you know. Why? The blockchain will change social media and the way we use them. Here are six ways in which we can expect to see change together with the reason why these changes are good.
1. Eliminate fraudulent traffic
In the last year, we have heard a lot about foreign bots and fake articles being tracked through every kind of social media platform. He left the average person and social workers incredibly frustrated to trust everything they see or do online. While it is logical to assume that most of what is on the Internet is not true or genuine, the blockchain can eliminate false news and fake accounts that drive traffic to a company or service.
The best thing about the blockchain, whether it's used on Instagram or on any social media platform, is the fact that it's transparent. It keeps a record of every move someone makes in their process and can eliminate the inflated numbers that many social media marketers are experiencing. It also makes verification of news articles easier and could very easily remove all click-bait titles that are misleading. The user will not only feel more comfortable to see more truth, but also believes that many websites are responsible for the way they present information.
2. No other intermediary
Currently, when accessing any social media platform, data is reviewed and sent to advertisers. Advertisers take turns so make sure you see their ads right away. Advertisers have been using our data for years but may leave us a little too vulnerable to the speed with which they occur.
With the blockchain, there is a high level of security that will leave every consumer at ease with his online purchases. It means that you will go directly to a company rather than be inundated with publicity. It completely removes intermediaries and protects your information.
It may seem contradictory because every transaction on the blockchain is available to view and can not be changed, but your data will never be sold to the best advertising bidder. All data communicated is at the discretion of the user, not the company from which they are purchasing.
3. Simplify data compilations
For the advertiser, the possibility for the consumer to reveal their data according to their terms means no more tracking data from multiple sources. It can be quite difficult to obtain data when it is currently provided by multiple monitoring companies. Here you get your data in one place and in a timely manner.
Since the consumer gets to decide what information they provide you, you can develop a fantastic relationship with your target market and go further with your marketing, as you would do with current methods. You can also be sure that you will not receive fraudulent information, which is a common problem today. Great relationships and easier work, who could complain about this?
4. Save money in the long run
At the moment, marketers have to pay for advertising space and data, accumulating commissions that can have a large impact on profit margins. Since advertising is necessary and the current model requires data and ads, you end up spending a lot of money to reach your customers.
With direct contact with your customers, you will pay much less for the data and your ads will be more profitable. You could also spend less on advertising and still bring enough customers for more profits. How fantastic would it be to let your company know that you can reduce your marketing budget simply because the blockchain changes the playing field?
5. B2B marketers will have access to Smart Contracts
If you are not familiar with smart contracts, these are one of the easiest contracts to use as a B2B marketer. Basically, contracts define the terms of an agreement, say that you are obliged to make so many ad impressions in the first quarter. The smart contract is automatically sealed after agreement and once the requirements are met, the contract is closed and the funds are transferred.
Because we know that the blockchain will provide authentic impressions, you can easily keep track of your ad performance and even make changes to your ads to meet your needs. And there's no need to wait for a customer to pay you as it is automatically completed by the blockchain. Simple, easy and hassle-free.
6. High quality fluors will be accessible
The marketers who collaborate with brand influencers have steadily increased over the past decade, but the quality of those influencers has not been so impressive. With the blockchain that imposes so much transparency, you'll see less influencers available but all will be of superior quality and will offer more in return in the long run. It will keep those relationships healthy and flowing while eliminating the unnecessary problems that come with some influencers. It will really streamline the process, especially when you use smart contracts with your new influencer team.
In short, using blockchain in social media would be a fantastic change that could prove beneficial to everyone. We do not know when we will see this kind of change, but if we push it enough, it will happen. Changing the face of social media would have a domino effect on our online experiences and imagine how amazing it can be!
REVELATION:
The author has no investment in any cryptocurrency currently without immediate plans to invest.
The opinions and opinions expressed in this article are those of the authors and do not represent the opinions of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult with their financial advisor before making any investment decision. To read our complete information, visit: http://www.equities.com/disclaimer
Next page
[ad_2]Source link
