Amazon kicked off the Christmas shopping season with an aggressive shot on the bow of its competitors – free shipping, even for non-Prime members.
Because matter: After acquiring half of all online holiday sales in the US last year, Amazon is now planning how to attract even more customers in what should be a $ 720 billion shopping this Christmas season, according to the National Retail Federation.
This is "yet another example of the retail heavyweights such as Amazon, Walmart, Target, etc. they will take to continue to expand market share and use each weapon in their arsenal to achieve this goal, "Moody Charlie O & # 39; Shea analyst said in a statement.
O & Shea says to Axios: "Amazon's main advantage continues to be a profit-driven equity base that allows it to invest in virtually any area, at virtually any cost, without any negative impact on the price of its shares, an advantage that no other retailer enjoys."
The details: Amazon will renounce the minimum purchase of $ 25 that its non-primary members must meet for free shipping. The agreement lasts during the busy season.
The motion It's a simple way to convince new people to try out Amazon while it slows down the growth of Prime members, says James Thomson, a former Amazon executive who now consults retailers who sell on his platform.
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