“800 million clicks Chinese competition” … Alibaba 11 · 11 shopping festival started

Up to 580,000 units sold per second … Interested in whether to show Chinese energy consumption in the New Cold War and Crown 19

(Hangzhou = Yonhap News) Correspondent Cha Dae-woon = The ’11 · 11 Shopping Festival ‘of Chinese e-commerce company Alibaba started on the 11th.

At the start of the event at 0:00, hundreds of millions of consumers competitively purchased a limited amount of discounted products on Alibaba’s various platforms such as T Mall, Taobao, Kaora and Ali Express.

The amount of goods purchased per second rose to 583,000 in an instant, breaking a record.

Alibaba expects around 800 million people to shop on its online and offline sales channels during this year’s festival.

Additionally, Alibaba explained that over 16 million discounted products are sold across 250,000 brands from inside and outside of China, and 2 million new products are introduced.

At this year’s Alibaba Shopping Festival, real estate developers also attended to sell 800,000 homes at a discount of up to 1 million yuan (about 170 million won) from the list price.

Furthermore, as the global luxury goods market shrank due to the new coronavirus infection pandemic (Corona 19), several European luxury fashion brands such as Chanel, Dior, Prada and Cartier have also joined in the pursuit of customers. in China.

November 11 is the highest day of the year for internet consumption in China.

Alibaba first launched the 11 · 11 shopping festival in 2009 and it was a huge success.

As a result, not only competing e-commerce companies such as Jingdong and Pinduo, but also the offline industry joined in large numbers, November 11th fully established itself as a discount festival that makes the whole thing vibrate. China.

The 11/11 shopping festival surpasses the Black Friday scale in the US, which is already the original.

Last year, the amount of transactions made on the platform of an Alibaba company also amounted to 268.4 billion yuan (about 45 trillion won).

This year’s 11/11 shopping festival draws more attention as it takes place in a large-scale recovery trend after China’s economy was shocked by the Corona 19 outbreak.

Furthermore, during the 19th 5th annual meeting (the 5th plenary meeting of the 19th Central Committee) held last month, the Chinese Communist Party presented a strategy for the development of “ dual circulation ” (dual circulation) centered around on the great internal circulation in the era of the new US-China Cold War Built.

Therefore, the outcome of the 11/11 shopping festival, which will measure the vitality of domestic demand, which will play an important role in driving China’s economy in the future, may have more special significance than in the past.

On the other hand, attention is also drawn to the fact that Korean brands are promoted at the 11/11 shopping festival in China, where a huge amount of tens of trillions of won per day travels.

During last year’s 11/11 shopping festival, after the cosmetics brands of Samsung Electronics and LG H&H, three Fila brands achieved sales on Alibaba of over 100 million yuan (about 16.9 billion won) and entered the “100 million yuan club”.

In addition, in Alibaba’s foreign direct purchases ranking, Korea ranked third after the US and Japan, consolidating in third place after the previous year.

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2020/11/11 01:29 sent