400 4S stores across the country opened on the same day since the launch of Changan Auchan X5 to see how its new marketing system has grown

Original title: 400 4S stores across the country opened same day since Changan Auchan X5 was listed to see how its new marketing system grows

The Changan Auchan X5, the industry’s most anticipated 100,000 yuan sports SUV, opened its global launch today (Nov 29) and at the same time 400 An Auchan’s new Yunying 4S stores have opened across the country. This means that as the product line becomes more and more abundant, the brand new marketing system of Changan Auchan, a little known brand in the last couple of years, is emerging. What’s more noteworthy is that by 2022 this scale will reach 1,000 stores, covering 100% of prefecture-level cities across the country.

“As a brand new strategic product, Auchan X5 is a high value product that completely connects young people.” Changan Auchan responsible person introduced that in the previous presale stage, Changan Auchan X5 created orders for over 10,000 in 12 days and orders before launch. A record of 20,000 units.

The launch of the new car is also the opening ceremony of Changan Auchan’s 400 new Yunying 4S stores nationwide. The large number, wide coverage and precise operation of Changan Auchan’s marketing system also shows that while Changan Auchan’s product strength is widely recognized, its marketing system building is also entering a new level.

For example, in terms of digital marketing, Changan Auchan uses the digital upgrade of its existing 400 stores to stimulate a more stable relationship between brands, stores and users, so as to meet the needs of customers buying cars more cost-effectively, they use cars with respect and increase the life of the car. By 2022, this scale will reach 1,000 stores, covering 100% of prefecture-level cities across the country.

The first is the upgrade from “shop” to “circle”. Offline stores have established comprehensive touchpoints covering the community life circle, the commercial consumption circle, the social circle of friends and other car owner circles, realizing that there are people in the circle and everyone is connected. Second, the upgrade from “passive” to “active”, from waiting for an answer on the phone and reporting from service level to level, to brand owners, sales consultants, store managers, customer docking, technicians support and support consultants who protect a customer 24 hours a day Needs, all levels and types of work are actively solved; finally, from “social” to “co-creation and sharing of value”, through regional local car clubs up to Auchan Style, national car friends help and love each other, so that you can buy a car and make friends across the country Machine friends will search, realize content co-creation and value sharing.

By creating an integrated data system and platform, Changan Auchan only needs a common user ID across the entire platform to fully connect the Auchan Style customer, consultant, shop and vehicle to the “four terminals in one” and the entire network activates to open data There are no break points in the flow, in the business flow and in the communication flow, achieving the co-creation and sharing of the value of customers, stores and brands.

It is reported that the new Changan Auchan X5 has launched a total of 8 models with three power combinations of 1.6L + 5MT / CVT and 1.5T + 7DCT. The official driving price is 69,900 yuan to 102,900 yuan. It only needs the 1.5T automatic flagship model. 4,000 yuan can be equipped with an optional intelligent facial recognition package, and only 6,000 yuan can be equipped with an optional intelligent facial recognition ACC optional package.

Liu Hanshu, upstream News-Chongqing Morning News reporterReturn to Sohu to see more