3 tips to educate customers and build your brand

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The key to building a strong brand is to find the common idea that can bring everyone together, then share it with customers. Shutterstock: [19659002] Most blockchain technology companies run into the same problem when they start building their brand, namely, finding their place in the spectrum between being dangerously revolutionary, and too traditional and out of the world. [19659003] Hard blockchain companies, with a rigorous and decentralized system the ethos that extends from the corporate structure to branding materials, often feels too new and risky for potential business partners.

On the other hand, the Established businesses that are creating blockchain solutions tend to stick to traditional marketing methods – a sales team of 600 people and launch a solution that is hosted and controlled by a single company. [19659005] None of the two & nbsp; strategy is particularly attractive for companies looking for lockchain solutions that are more than just hype. They want something revolutionary that actually changes the fundamental ways in which their businesses operate.

If you want to be able to build a reputable brand in the blockchain space, you have to find your balance in the spectrum. Not too far out there, but not simply a continuation of what came before.

Here are three suggestions for finding your balance and educating the market:

1. You want to bring people together around a common idea.

A blockchain is not a website, an app, or inventory software that a single company uses for its specific business needs. It is a multi-party tool that companies use to interact and negotiate with each other.

This means that traditional approaches to corporate sales do not work. A typical B2B outreach such as cold e-mail or growth marketing does not adapt to technology.

The goal of any blockchain solution is to create a network. As a developer, you need to bring people together around an idea, beliefs, problems and common solutions.

The creation of this ecosystem supported by ethos is the ideal strategy for blockchain companies that want to remain faithful to the decentralized nature of technology. It's not just about multiple companies that use blockchain, it's actually supporting the network itself – as opposed to blockchain as a service, which is not really decentralized.

The key to building a strong brand is to find the common idea that can bring everyone together, then share it with customers.

2. It is better to share and inspire people about what they can achieve.

If you are truly loyal to the ethos blockchain, branding is not really about your business. It concerns the customer.

You must be able to communicate what you are doing and help the client understand the technology and what they can achieve with it. At this point, your job is to inspire people to come along with other companies in their industry – even the competition – to believe that the idea you have proposed will solve a problem or a greater challenge experienced by everyone.

For example, the denim industry is one of the worst polluters of water in the world. It's a big deal and, to their credit, the industry recognizes the seriousness of the problem. They do not want to do it, and some companies have started making giant strides towards a sustainable future.

Now, they are ready to get together around this problem and find a solution.

The point is that industries do not start with use cases with exponential value added. They start with a sore spot, a regulation or a challenge. This is what unites them. So you have to build your brand around the network, tools and solutions to help them achieve their goals. And once they work together on the same network, they will benefit further.

At the moment, making people understand the practicality of technology and making it more tangible for them is another cornerstone of building a brand [19659008] 3. Separates the technological brand from the solution built on networks.

Many brands want their name to be plastered over everything they do. It is the way they build awareness and let people know who built the used product.

For a blockchain company, the value does not necessarily derive from the recognition of the name, it comes from the networks you create.

These are ecosystems that focus on a specific space or sector and have their own brand to go on with that specialization. To separate the blockchain company brand from that of the ecosystem, you need to find people in the industry who are willing to take on the task of deciding on how the ecosystem should be and how it should work .

You want to find the best people, those who really care about promoting this cause for an entire industry. And you do not do it by looking for people who want to sell something. Instead, you are looking for those who want a real ownership of the process. They are champions of their industry. They've been around long enough to get to know the business inside and out, and they want to promote the benefits they see in a blockchain solution.

The goal is to provide support and technology to these samples to build their own ecosystems, while continuing to give them ownership over their entities.

Your marketing really needs to emphasize those ecosystems and their potential more than your brand. It is not like a traditional company in which the brand is always associated with the solution.

And this is the heart of a blockchain company's brand, reminding that this is something new and different. You must be accessible and educate your clients, and you can not expect to find success by relying on proven and true tactics.

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The key to building a strong brand is to find the common idea that can bring everyone together, then share them with customers. Shutterstock:

Most of the blockchain technology companies meet the same problem when they start to build their brand, ie how to find their place in the spectrum between being dangerously revolutionary

The hardcore blockchain companies, with a decentralized ethos that extends from the corporate structure to the branding materials, often feel too new and risky for potential business partners

On the other hand, established companies that are creating blockchain solutions tend to stick to traditional marketing methods, create the product, send a team of sale of 600 people and propose a solution that is hosted and controlled by a suitable company indiv.

Neither strategy is particularly attractive for companies looking for blockchain solutions that go beyond mere hype. They want something revolutionary that actually changes the fundamental ways in which their businesses operate.

If you want to be able to build a reputable brand in the blockchain space, you have to find your balance in the spectrum. Not too far out there, but not simply a continuation of what came before.

Here are three suggestions to find your balance and educate the market:

1. You want to bring people together around a common idea.

A blockchain is not a website, an app, or inventory software that a single company uses for its specific business needs. It is a multi-party tool that companies use to interact and negotiate with each other.

This means that traditional approaches to corporate sales do not work. A typical B2B outreach such as cold e-mail or growth marketing does not adapt to technology.

The goal of any blockchain solution is to create a network. As a developer, you need to bring people together around an idea, beliefs, problems and common solutions.

The creation of this ecosystem supported by ethos is the ideal strategy for blockchain companies that want to remain faithful to the decentralized nature of technology. It's not just about multiple companies that use blockchain, it's actually supporting the network itself – as opposed to blockchain as a service, which is not really decentralized.

The key to building a strong brand is to find the common idea that can bring everyone together, then share it with customers.

2. It is better to share and inspire people about what they can achieve.

If you are truly loyal to the ethos blockchain, branding is not really about your business. It concerns the customer.

You must be able to communicate what you are doing and help the client understand the technology and what they can achieve with it. At this point, your job is to inspire people to come along with other companies in their industry – even the competition – to believe that the idea you have proposed will solve a problem or a greater challenge experienced by everyone.

For example, the denim industry is one of the worst polluters of water in the world. It's a big deal and, to their credit, the industry recognizes the seriousness of the problem. They do not want to do that, and some companies have started making giant strides towards a sustainable future.

Now, they are ready to get together around this problem and find a solution.

The point is that industries do not start with use cases with exponential value added. They start with a sore spot, a regulation or a challenge. This is what unites them. So you have to build your brand around the network, tools and solutions to help them achieve their goals. And once they work together on the same network, they will benefit further.

At the moment, making people understand the practicality of technology and making it more tangible for them is another cornerstone of building a brand [19659008] 3. Separates the technological brand from the solution built on networks.

Many brands want their name to be plastered over everything they do. It is the way they build awareness and let people know who built the used product.

For a blockchain society, the value does not necessarily derive from the recognition of the name, it comes from the networks created.

These are ecosystems that focus on a particular space or sector and have their own brand to go on with that specialization. To separate the blockchain company brand from that of the ecosystem, you need to find people in the industry who are willing to take on the task of deciding on how the ecosystem should be and how it should work .

You want to find the best people, those who really care about promoting this cause for an entire industry. And you do not do it by looking for people who want to sell something. Instead, you are looking for those who want a real ownership of the process. They are champions of their industry. They've been around long enough to get to know the business inside and out, and they want to promote the benefits they see in a blockchain solution.

The goal is to provide support and technology to these samples to build their own ecosystems, while continuing to give them ownership over their entities.

Your marketing really needs to emphasize those ecosystems and their potential more than your brand. It is not like a traditional company in which the brand is always associated with the solution.

And this is the heart of a blockchain company's brand, reminding that this is something new and different. You must be accessible and educate your clients, and you can not expect to find success by relying on proven and true tactics.

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