[왜몰랐을카]”Coincidence is Destiny” … Selected by Lim Young-woong, the true “inner mind” of Ssangyong Motor

“The bridge that fate has laid for those who try by chance”

The meeting between Ssangyong Motors and the next generation of “Prot God” Lim Young-woong reminds me of the famous ambassadors of the movie “The Bizarre Girl”.

Lim Young-woong is a Ssangyong Rexton model. It’s been less than a year and it’s already a second relationship. The first meeting was “accidental”. Ssangyong Motor has been conducting cooperative marketing with the “Mr. Trot Tomorrow” entertainment program since December last year. The winner was awarded 100 million cash prizes and G4 Rexton as an injury.

◆ Lim Young-woong and Ssangyong-cha, our meeting is “accidental”

When Youngwoong Lim became “Jin”, the relationship between Ssangyong Motor and Youngwoong Lim began. Ssangyong Motor has selected Lim Young-woong, who has emerged as the next-generation trotting trend thanks to Mr. Trot, as the G4 Rexton White Edition model and the car’s first main character since April.

On May 18th, May 18th, Lim Young-woong unboxing the “unboxing” aspect of the G4 Rexton White Edition with enthusiasm on his official YouTube.

Lim Young-woong looked outside the car again, saying it was “the first car”, repeating the words “I still can’t hear it”, showing a feeling of emotion. In the video, he loved, constantly stroking the car. Rexton’s unboxing content generated an explosive reaction of 2.55 million views.

Ssangyong Motor also liked the “Lim Hero” halo effect. The ad for the G4 Rexton White Edition, which appeared on Ssangyong Motor’s official YouTube channel, recorded 3.6 million views. The number of units sold also increased by 53% from the previous month of May.

◆ The bridge that connected coincidence to destiny is Rexton

Ssangyong Motor continued the fate of the relationship that began with Lim Young-woong. “Leg” is the brand new Rexton, the successor to G4 Rexton.

Ssangyong Motor, the first in the industry, held a brand new Rexton launch event on the 4th with a presentation of Lim Young-woong’s new song.

Prior to this, the showcase panel application tickets held at the Melon music platform on October 22 were sold out in a minute and a success was announced.

Lim Young-woong, who wore a black suit to announce the new song “HERO”, completed through collaboration with Ssangyong Motor, boasted the versatile appeal of Mr. Trot Jin with his unwavering live performance and excellent choreographic skills.

On YouTube, 31,000 people logged on simultaneously, demonstrating the Lim Young-woong effect. The hero’s music video uploaded to Lim Young-woong’s official YouTube channel on the 4th had more than 2 million views in 3 days. At 14, the number of views reached 4.18 million.

The brand new Rexton, who appeared with the hero, also caught the attention of fans. Not only did it attract attention, but it also achieved the result of bargaining around 3800 units in the pre-contract alone.

◆ Lim Hero, a ‘hero’ who helps Ssangyong Motors

Ssangyong Motor, All New Rexton and Lim Young-woong have a lot in common. Lim Young-woong had a hard time as he couldn’t keep up with the tempo despite his excellent singing skills. With IU regarded as a star of the low-cost embargo in soil cutlery.

Lim Young-woong lived alone with his mother as a child. Due to difficult family circumstances, he had a difficult life which left a scar on his face.

It debuted at the National Song Competition. However, the nameless days were long, and because I couldn’t afford to pay the rent, I was also selling roasted sweet potatoes. After that, it is picked up again through the TV show “Morning Madang”. Through Mr. Trot, she has emerged as a blue chip in entertainment and commercials.

In addition to Ssangyong Motor, Lim Young-woong is currently active as an advertising model for cosmetics, fashion, water purifiers, chicken and health food. The calls of love continue with the cute looks and proportions of the model’s cheeky body.

◆ Like Ssangyong Motor and Lim Young-woong, “Overcoming Adversity”

Ssangyong Motor is also a brand that has undergone the most tests among domestic car brands and is still experiencing it. Ssangyong Motor, which raised its recognition through “domestic SUV help” and “longest running model in Korea” through KORANDO, has also been through difficulties since the late 1990s.

In 1998, during the financial crisis of the IMF, he was transferred to the Daewoo Group, but after the dissolution of the Daewoo Group, the difficulties started again. Although it was acquired by the Shanghai Motor Company, China, it was difficult to normalize, as disputes over the loss of technology and labor management conflicts arose during the restructuring process.

Mahindra, the new owner, announced that he would shake off his hand again after nine and a half years of acquiring Ssangyong Motor for 5225 billion won in November 2010, and is now able to find a new owner again. .

Ssangyong Motor met the “hero” during such a difficult time. I want to show the versatility of the brand new Rexton through the versatile Youngwoong Lim.

The all-new Rexton, which became Lim’s second car, evolved into a multiplayer with a new interior and exterior design, a new powertrain, an advanced driver safety assistance system and the best connected car service in Korea.

However, the real heart of Lim Young-woong’s re-selection as a model by Ssangyong Motor may be due to the hope that Ssang-Yong will overcome difficulties and spread his wings again, like Lim Hero, who endured tough times. like Lim’s, and flaps its wings brilliantly.

You may wish to receive “Gojingamrae” energy from Heroine Lim. Ssangyong’s desire for hope is felt in the lyrics of “Hero”, which Ssangyong Motor collaborated with Youngwoong Lim.

“Look at me when the obstacles of the world block your way. I am always by your side. There will not be a single anxiety … Thank you, because you are beside me … It is a difficult world, but believe me.”

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