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While not an outspoken advocate of cryptocurrency, Felix Arvid Ulf Kjellberg, known online as “PewDiePie,” has been increasingly involved in the space, often through sponsorships.
This was only recently clarified when he briefly mentioned Ethereum in a YouTube video that has been viewed nearly four million times as of this writing.
PewDiePie drops Ethereum in a recent video
Bitcoin, Ethereum, and cryptocurrencies as a whole continue to permeate popular culture as this space continues to grow.
In a video released on November 11 titled “Things We All Did,” Kjellberg mentioned Ethereum, recognizing the cryptocurrency logo as part of a meme about second picks. He did not comment on Ethereum or cryptocurrency other than recognizing its logo.
This isn’t the first time he mentions cryptocurrency in a video. Far from.
He often refers to BitConnect, the 2017-era scam that ended up stealing billions of Bitcoins. He doesn’t paint the industry in the best light, sure, even if he knows the story.
As with Ethereum, it recognizes the Bitcoin logo even when it appears in memes.
Sponsored by cryptographic companies
With a following of 106 million on YouTube alone and millions more on its other social media platforms, it’s no surprise that there are cryptocurrency companies looking to harness its power to spread the word about a cryptocurrency or blockchain platform.
There appear to be at least three instances where PewDiePie is sponsored by cryptographic companies.
The first was in 2018, when the ICO boom was still present. He took part in a promotional video for a cryptocurrency project, hurling something called SGamePro in a one-minute commercial. On the spot, he joked:
“[This is a] wonderful place where you can mine crypto-tokens by playing some of the most popular mobile games in the world. Play. Mine. Earn … Winners [of the games] you are rewarded with highly liquid ERC-20 tokens, which can be converted into other cryptocurrencies. “
The video has actually only been viewed a few thousand times, seemingly lost to the annals of the Internet.
The second was in 2019, as previously reported by CryptoSlate. DLive, a Twitch-like streaming platform, was acquired into the BitTorrent family via Tron and Justin Sun and sponsored PewDiePie to celebrate:
To celebrate DLive’s entry into the BitTorrent family, we’re giving away a PewDiePie chair … But Felix, who is BitTorrent? Well, BitTorrent is the largest peer-to-peer file sharing network in the world, powered by the Tron blockchain, which means they have over 100 million users.
It has signed a one-year streaming contract with DLive, regularly bringing tens of thousands of users to the platform.
More recently, a few weeks ago, it began promoting a Pokemon Go-style game called Wallem that supports Ethereum-based non-fungible tokens.
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