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Faced with Facebook, Instagram has always had a big handicap when it came to finding certain posts. The situation was addressed by a recent update.
Since its launch and up until now, Instagram has been reinvented 20 times. The interface has undergone so many radical changes that a week ago I spent a few minutes trying to figure out how to create a new post. However, one thing has remained permanently established so far.
It’s the process of finding a specific post or type of content. Until now, you can find content on Instagram in two ways, through exact references to a user: @mixologypassionate or through tags / hashtags used in posts. If you have written a hashtag wrong, you will not find anything.
From now on, the search process has become very similar to that on Facebook. You can use common keywords to find what interests you. Are you looking for cake recipes, these are the words you need to type in the search bar on Instagram.
Since it will take some time before all the content on Instagram is re-indexed in this way, in the first phase the feature was introduced in English-speaking countries, USA, Canada, Great Britain and many other territories.
In an interview with The Verge, the Instagram spokesperson insisted that the information on which the new search results are based comes from several sources. First of all, let’s talk about when a post was created and the description associated with it. Second, artificial intelligence algorithms scan photos and videos on Instagram to see if what you “see” is in line with what you are looking for. Ultimately, the goal seems to be to show you “the best quality content that is relevant to you”.
To avoid fueling conspiracies, there will be some searches that don’t work on Instagram via the new update. For example, QAnon or the vaccine do not produce results.
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