Thanks for a warm welcome to #XRPCommunity !
– Bitcoin Superstore (@ BitcoinSuperst1) 7 August 2018  Services of Cryptocurrency gift cards are really paving the way for cryptocurrency. Most of these services are dominated by Bitcoin and allow customers to transfer their Bitcoins for gift cards that can be spent in a number of retailers. Often these gift cards have both physical and digital form, so they can be spent online and in-store. With their latest addition, Bitcoin Superstore appears to enable XRP payments on your local Starbucks, among other famous chains and brands.
Bitcoin Superstore currently accepts payments in Bitcoin, Bitcoin Cash, Dash, Ethereum, Litecoin and now XRP, expanding its portfolio and taking bold steps towards the adoption of XRP. Now, of course, the payments made here do not go directly to resellers, so this is not the case with "Amazon now accepts XRP", however, it is more a case of buying Bitcoin Superstore gift vouchers that have a cash value at some stores, in exchange for XRP.
If anything, this is a daring business model because it makes the repurchase of prepaid gift cards in the hands of the volatile cryptocurrency market.
Is this really the future of cryptocurrency?
As stated, this type of project is not hotter than print, but it is quite common to see sites like this. This is however the premise of the adoption of cryptocurrency and it is important to consider how these gift cards, exchanged for cryptocurrency, seem to be the first absolute bridges, encrypted, which in turn allow large companies to be paid, in a certain sense, with cryptocurrency.
The really important consideration is that, if for example Amazon starts selling a lot of gift cards to companies like Bitcoin Superstar, it's more likely to start trying to run a similar project on their own. When they do, they will see that they too can simply build an XRP portfolio and then send the products to the creditor, skipping the need for a gift card, and a middle man encryption service as this is what these companies are in essence.