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POCO Global knows it has become an independent brand. It is a strategy of Xiaomi, so they have done with Redmi etc. However, the launch event was broadcast on the Xiaomi Romania page, the press release came from Xiaomi PR in our country, the distribution is done on the same channels, etc.
Finally, Xiaomi’s strategy for the brands in the portfolio has been fixed. If we look at the sales figures, they seem to have the winning strategy and POCO M3 is a best-buy in the entry-level segment.
Recommended prices for Romania for Xiaomi POCO M3:
Xiaomi Poco M3 with 4 GB of RAM and 64 GB of storage – 649 lei;
Xiaomi Poco M3 with 4 GB of RAM and 128 GB of storage – 699 lei.
You will find it in the eMAG and Mi Store offer.
What are the PRO points for Xiaomi Poco M3?
- 6.53 inch IPS display with FHD resolution and 400 nit brightness, protected with Corning Gorilla Glass 3;
- 6000 mAh battery with 18 W power supply (the charger in the box is 22.5 W, better than the maximum battery charging speed);
- Qualcomm Snapdragon 662, 4 GB of RAM and 64/128 GB of storage 649 lei (storage is not the cheapest, UFS 2.1 / 2.2 and LPDDR4X RAM);
- main camera with 48 Megapixel wide sensor with f / 1.79 + other dedicated sensors for macro and depth of field;
- IR sensor and the role of the ad-hoc remote control for home electronics;
- dual stereo speakers, Hi-Res certification + 3.5mm jack;
- 4G, Wi-Fi ac, USB Type C, side-mounted fingerprint reader.
There are also some missing elements: NFC, 4K filming. I would have put some extra lei to integrate NFC.
I also found other interesting information in the press release:
- The POCO brand has reached over 35 markets in 3 years;
- over 2.2 million units of POCO F1 were sold;
- over 6 million POCO phones sold so far.
Official statements:
“These extraordinary results underscore the full support of users for the POCO philosophy – “everything you need, nothing you don’t need” – and we will do our best to provide our fans with innovative technology.“, Says Kevin Qiu, head of POCO Global.
“The POCO philosophy represents the state we all want: to feel authentic and confident. As a new and independent brand, we want to continue to deliver the technology that matters in a constantly developing world. “
“POCO M3 offers our users an exceptional experience and offers one of the largest batteries in the industry“, A spus Angus Ng, Head of Product Marketing, POCO Global.”This high-capacity battery helps users do the things they love longer, like streaming, listening to music or creating videos with the triple camera setup. With POCO M3 we raise the level of the category to which the phone belongs, offering more than you expect at all levels. ”
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