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Yes, the classic Gmail logo has ceased to exist and now we have a logo with a thicker and more colorful letter, and we explain the reason for the change.
You’re probably already having fun with new gmail logo every time you open your email account, Google and Mountain View have included a colorful change that you can see not only in this email client but also in other applications like Google Drive, Google Photos or Google Calendar, among many others.
Although we have already told you about the change of the Gmail logo before, you may be wondering why it changed if the classic worked very well, so much so that it made Gmail the most popular email client on the market, overtaking it along the way to Microsoft Outlook .
As you can see in the image accompanying the news, the letter is much thicker in the new logo and represents the four characteristic colors of Google such as red, blue, green and yellow. But this change is not a whim, because it stems from a brand strategy tied to G-Suite, Google’s product portfolio focused on productivity now called Google Workspace and where the iconography and color scheme have been made consistent. between all these services and applications.
Since 2013 Google hasn’t made such a major change to the Gmail logo and this is causing the user community to already criticize the change. However, there are other tweets in which it is criticized that all these logos, having very similar colors, are difficult to differentiate, especially if we are using a mobile device where the dimensions of these logos are not exactly large.
I hate the new gMail logo. Missed the cool look of the envelope 🙁 pic.twitter.com/nXDvU5VJHB
– ᴛᴜᴍʙᴋᴇ ⏻N: E (@tumbke) October 28, 2020
Google explains that “10 years ago, when many of our products were first developed, they were created as single applications that solved different challenges such as better email with Gmail“, He says Javier Single, Vice President and General Manager of Workspace.
Google adds that “Over time our products have become more integrated, so much so that the boundaries between our applications have begun to blur. Now our brand new Google Workspace reflects this more connected, useful and flexible experience, and our icons will reflect the same.“.
Time will tell if this change in color scheme and design will continue to bring success to these apps, but what cannot be doubted is that the initial identity of the simple Gmail logo will never be the same.
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