[ad_1]
Quick reading
- WhatsApp is adding the shopping button, especially for the catalog
- The goal is to make viewing easier by making purchasing more practical
- The icon is in place of the voice calls, which have been transferred along with the video calls
WhatsApp offers a new shopping button, directly on the platform. It will work as a showcase, facilitating the viewing the company catalog. Therefore, the available products can be viewed without having to ask for contact. The icon will replace the voice calls.
As you can see in the video above, the viewing mode is simpler. You don’t need to start a conversation to access available products. The images are available and, by clicking on them, you can see the price. The company must make this information available for viewing.
According to WhatsApp information, mMore than 175 million people exchange messages with a WhatsApp Business account everyday. Of these, more than 40 million access a corporate catalog every month. Of this total, more than 13 million are accessed from Brazil. According to an Accenture survey, 83% of Brazilian adults use the communication tool to purchase products and services.
The company has added a FAQ on its website about how “Disappearing Messages” works
The catalogs were previously available. Despite this, users must click on the profile to confirm that the company has made this option available, and this has not always been done. With the new buy button, which looks like a shop window icon, it is easier to access information. With one touch, all registered products are presented.
Continue after the ad
This icon replaces the location for voice calls. Despite this it is still possible to make calls. The difference is that the video and voice call icons are together. By clicking on it you can choose which format the user wants. If the store, or business contact, does not have the icon, it is because the company has not yet made this information available on the platform.
This feature is now available for all accounts starting today, November 10, 2020. It can be used by all users, in all countries, for both WhatsApp Web and the mobile version, on iOS and Android.
.
[ad_2]
Source link
