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As of August this year, the total number of subscribers to PS Plus, Sony’s subscription service, stood at 45 million, in what was considered the best quarter ever for PlayStation at the time. It is a testament to the success of the service, which we remember celebrated ten years of existence in 2020, and which now serves as a banner to enter a new generation, with the launch of PS5.
I’ve already written that, it seems to me that the game library Plus has given players over the years on PS4 (gallery below), along with the new PlayStation Plus collection, are Sony’s great assets to boost your base transition current PS5 gamers, however, don’t think the company plans to stop there. It is necessary to prepare another ten years of service, taking into account the needs and habits of today’s players.
Recently, Jim Ryan assured that Sony was preparing a response to the Xbox Game Pass, Microsoft’s popular subscription service, which despite being fundamentally different from Plus, offers players similar perks from the Redmond company, essentially access. to big games in exchange for one fee monthly, in addition to streaming and the presence of exclusive Microsoft internal studios in the package.
Using Muscle Plus guarantees a more affirmative answer …
And what can PlayStation prepare to respond to, particularly these last two advantages? The most obvious hypothesis is the restyling of PlayStation Now, streaming available via console or PC, through which we can play a series of predefined titles in the catalog. Here we enter absolutely speculative terrain, but in preparing such a response to the Game Pass, it doesn’t seem to me that PlayStation is leaving aside the 45 million loyal Plus subscribers. Using Muscle Plus guarantees a more affirmative answer, allowing the company to evolve the service to other levels.
It is true that the PlayStation Plus Collection, announced during the PS5 software showcase, is already something of an answer because it allows any new subscriber to access a set of games on the new console. This is important because in the Plus catalog there are only games that we have added to the library in the years / months in which they were made available, i.e. only veterans would really benefit from the service at the beginning of the generation.
Adding the benefits of PS Now to PS Plus is another hypothesis, perhaps the most desired by PlayStation players, but risky because it would necessarily imply an increase in the base price of the service, which could alienate those who, being a loyal subscriber, would not be interested in the business. because I am unable to enjoy the world of streaming.
The third hypothesis, which seems to me the friendliest, would be the presentation of a model prize for the service, a kind of Plus Ultimate, and forgive me the copyright, which for a higher price, I would add the streaming the advantages. This model could also offer the entire catalog of games available in PS Plus history. The “10years of Plus” package, which compensates for those who missed an important month in the past, or just made it to the PlayStation family.
“10years of Plus”, to compensate for those who have missed an important month or who have just arrived in the family.
This last point is particularly important because while Xbox Game Pass is a great entry-level service, this is not true in the case of PlayStation Plus. Someone who has never subscribed to the service and buys a PS4 today only has access to games. monthly November 2020, however good they may be, which was once a fantastic offer, today is far from enough.
In all cases it is worth noting that I left the PlayStation Studios games on purpose, because it is hard for me to believe, and here we will use 2020 as an example, that Sony is willing to “offer”, or rather, give up the plug- in. which represented the launch of titles such as The Last of Us Part 2 or Ghost of Tsushima, the two main PS4 exclusives this year, which by chance are even GOTY candidates.
“We’re not going to get to the point of including new releases in a subscription model. These games have cost many millions of dollars, much more than 100 million dollars, to develop. We don’t see how. [uma estratégia] sustainable, “said Jim Ryan himself, explaining why Sony is unlikely to copy Microsoft’s strategy over exclusive blockbusters.
We know Sony has two subscription services available, one with a sizeable market share. We also know that you don’t intend to copy the Xbox Game Pass model in first party games, but you want to present an alternative to your customers. Improving PS Now is not enough, without the exclusives it would just become a second-rate Game Pass. My bet is to improve Plus, take what is already a great service, with a huge follower base, but expand its benefits with even more value, towards another 10 years of success.
A former resident of Azeroth, he moved to the real world to be able to write things that excite him. Dreaming of being a supervillain is a suspect. You can follow it ArtDarthyo.
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