ViiV Healthcare and Shutterstock Studios Unite to Tackle Outdated Perceptions of HIV with “HIV in View”, a one-of-a-kind online HIV photo gallery



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Doreen Moracha, 28 years old, from Nairobi, Kenya, one of the first people to be photographed for the gallery and HIV Advocate, she said, “I am so proud to be one of the first people to be photographed for the HIV in View gallery and to be part of a movement for change to represent the real people living with HIV, their stories and experiences. Up to when the world doesn’t see HIV for what it really is, we won’t make the progress we need to destroy stereotypes about what it’s like to live with HIV. If my photographs can change one person’s opinion of what means living with HIV today, I will know it is a step towards achieving this goal. “

Today, living with HIV is a very different experience than it was ten years ago. Advances in prevention, treatment and care mean that people living with HIV can live longer and healthier lives, with a person starting treatment at age 20 now able to expect to see their 77 yearsth birthday.1 Despite these advances, people living with HIV face unique challenges that affect their quality of life every day. Stigma remains a stubbornly persistent threat to the health and well-being of many people living with HIV, and can often impact their ability to consistently access life-saving treatments and social support systems.2 In the battle to challenge negative assumptions about HIV, shedding light on the truth can be a powerful strategy. Sharing the true image and experiences of people living with HIV is the key to undermining the stigma.

Deborah Waterhouse, CEO, ViiV Healthcare, said, “At ViiV Healthcare, our mission is to leave no one living with HIV behind and reducing HIV-related stigma is key to achieving this. For too long, outdated representations of what it means to live with HIV. with Shutterstock he highlighted how the lack of current and widely accessible HIV images continues to hold us back. With the launch of the “HIV in View” gallery, people around the world can now download free photographs As a business, we are committed to using images of real people living with HIV on all of our platforms where applicable, moving forward and encouraging others to do the same. Living with HIV has changed and we invite the world to help us prove it. “

Michael Carfagnini, GM Global Shutterstock Studios, She said, “ViiV Healthcare’s work in continuing to combat HIV-related stigma until people living with HIV are understood and accepted has generated a unique opportunity for Shutterstock to collaborate through powerful imagery. need for authentic, fresh images that accurately describe what it’s like to live with HIV. At Shutterstock, we strive to empower storytellers around the world through our content and services such as those offered through our new Studios division, enabling brands and agencies to tell their unique stories. This represented an opportunity to demonstrate the effectiveness and adaptability of our network of collaborators who would be tasked with safely representing this crucial story, at a much more challenging time for photography and videography with a pandemic limiting production worldwide This project and the various teams involved both at Shutter stocks that at ViiV Healthcare have truly demonstrated the impact that passion brings to creative projects, and we have seen the same qualities of our collaborators and people living with HIV in the images. “

The ‘HIV in sight‘is produced by Shutterstock and created in collaboration with ViiV Healthcare. All images can be downloaded royalty free here: https://www.shutterstock.com/explore/viiv-collaboration.

Notes to the editor
* The HIV in View collection will be offered free of charge with Shutterstock’s standard license for use in projects, campaigns and communications. Users who request the advanced license will be charged the highest license fee, of which 100% of the proceeds will be donated to (RED), a non-profit organization that helps fund the fight to end AIDS, at Shutterstock’s discretion. For more information on license comparison, please visit: https://www.shutterstock.com/license-comparison

About Shutterstock
Shutterstock, Inc. (NYSE: SSTK), directly and through its group subsidiaries, is a leading global supplier of high quality licensed photographs, carriers, illustrations, video is music to businesses, marketing agencies and media organizations around the world. Working with its growing community of over 1 million contributors, Shutterstock adds hundreds of thousands of images every week and currently has more than 350 million images and more than 20 million video clips available.

Based in New York City, Shutterstock has offices around the world and customers in over 150 countries. The company’s brands also include Bigstock, a value-oriented stock offering; Shutterstock Custom, a platform for creating personalized content; Offset, a collection of high-end images; PremiumBeat, a royalty-free music library; and Shutterstock Editorial, a leading source of editorial images is video for the world media.

For more information please visit www.shutterstock.com and follow Shutterstock on Twitter and so on Facebook.

About ViiV Healthcare
ViiV Healthcare is a global HIV company based in November 2009 by GlaxoSmithKline (LSE: GSK) and Pfizer (NYSE: PFE) dedicated to providing advances in the treatment and care of people living with HIV and people who are at risk of contracting HIV. Shionogi joined October 2012. The company’s goals are to take an interest in HIV / AIDS deeper and more than any company has ever done before, and to take a new approach to delivering effective and innovative drugs for HIV treatment and prevention, as well as to support communities affected by HIV.

For more information on the company, its management, portfolio, pipeline and commitment, please visit www.viivhealthcare.com.

About GSK
GSK is a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer. For more information visit the website www.gsk.com/about-us.

Cautionary Statement Regarding Forward-Looking Statements
GSK cautions investors that all forward-looking statements or projections made by GSK, including those made in this announcement, are subject to risks and uncertainties that could cause actual results to differ materially from those anticipated. These factors include, but are not limited to, those described under 3.D “Risk Factors” in the Company’s Annual Report on Form 20-F for 2019 and as outlined in GSK’s “Key Risks and Uncertainties” section of the results Q3 and any impact of the COVID-19 pandemic.

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SOURCE Shutterstock, Inc.

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