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Vacheron Constantin announced Thursday that it will begin offering digital monitoring and certification for all of its watches by the end of 2021.
The news comes in the wake of Breitling’s announcement in October that it will release digital certification for its new watches and plans to extend this service to older Breitling models next year. Both companies refer to their programs as “digital passports” and each uses blockchain technology to certify the authenticity and history of their watches. Vacheron Constantin, however, was the first to dive into the new age version of authentication that will eventually replace the old notion of a watch’s “documents”.
The company first introduced its digital passport program for its vintage watch line called “Les Collectioneurs” in May 2019 and has been testing the application ever since. Developed in partnership with Arianee, an independent non-profit organization aiming to implement a global certification standard for luxury goods, the encrypted platform protects an owner or potential buyer of a used watch from counterfeiting certification documents. paper. Second, it records a track record of the watch, even if it changes hands over time, documenting its ownership, value, authenticity and condition. The understanding transparency offered by both Vacheron Constantin and Breitling should be good news for collectors. As the pre-owned and vintage market continues to accelerate, trampling the obscure offers from retailers, e-Taliers and even auction houses can be dangerous if a customer is not well versed in the ins and outs of the world of watchmaking. It is also beneficial to brands as it not only tracks important pieces but also confirms the authenticity of their product as it trades ownership over time.
But that’s not all: the company is also updating its community-based platform for customers called The Hour Club. Here, owners will find bespoke content and services, as well as invitations to exclusive events. In early 2021, the website will also become an app and, by the end of next year, it will also host the digital certification platform for all Vacheron Constantin collections.
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