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Government ministers should stop politicizing the Covid-19 vaccine by bragging that they were the first to license it, the head of a major research group said.
Heidi Larson, director of the London-based Vaccine Confidence Project (VCP), said the government should instead focus on building support for the jab or it will lose the trust and confidence of the British people.
“I don’t think it’s in the government’s interest to run without building the land,” Larson said. “Unfortunately it seems the announcements are made more politically.
“The message -” We are the first in the world to get there “- may be a message for other countries, but it doesn’t matter if you don’t have your audience behind you.”
Larson, an anthropologist, said she did not think British public opinion was openly opposed to taking a Covid vaccine but, after announcing the license of one, ministers had to explain “what it will be like between now and April”.
“[We need] the longer-term plan rather than the headlines. Telling the whole story will be important. “
The VCP was developed in response to hesitation and misinformation about vaccination programs, such as those that caused the boycott of polio eradication efforts in northern Nigeria in 2003-2004.
Larson pointed out that while the UK had approval for emergency use of the vaccine, more regulation was needed before mass immunization was possible. Only a small number of people could have been vaccinated in January, he said, and the plan beyond that “needs to be carefully” thought out.
There was a need to enter communities, “listening to them, interacting with them and building that ground before vaccines were widely administered. If we don’t, it risks being a problem. “
The VCP’s investigative work on people’s feelings about a vaccine has been “a wake-up call to the public health community … we have work to do to build trust,” he said. But if the vaccine is administered in the right way, it could be a “great opportunity” to build confidence in inoculation more broadly.
Larson said the UK was just at the beginning of learning about Covid vaccines. “We should make it a public trip as much as possible and bring people together, rather than deciding what information is given from time to time.”
He noted that there were logistical difficulties in providing mass vaccinations. He said: “Pfizer in particular needs extremely cold refrigeration and its management cannot be overcome, but it will require extraordinary logistical support and the training of those who will manage it.”
Healthcare professionals also had to be involved, not only in terms of taking the vaccine, but also in answering questions from members of the public.
Larson said all vaccines have undergone a thorough examination and progress would be monitored “to make sure people are safe.”
“No company or government has any interest in distributing a vaccine that is not safe enough. This is bad for business, bad for the government, and bad for the public. The public must remember that even if they hate big business, they have no interest in publishing a vaccine that will ruin their reputation. And no government wants to put out anything to harm the voting public. I think there are some very wary people who just be wary by default. “
He said his message to the government was to come in and listen to communities and use “every moment we have before we’re ready to go with the vaccine widely.” And he warned against waiting and “getting lost in the statistics”.
In terms of mandatory vaccination, Larson said he can’t see the government take this approach, but proof of vaccination may be required to travel to some places. “Some countries, for example, now require you to get yellow fever vaccinations or don’t let you into the country, some countries might add Covid to that.”
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