UEFA Champions League winners FC Bayern Munich embrace the Ethereum blockchain for tokenization

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German football giant FC Bayern Munich is the latest addition to the Ethereum-based fantasy football game platform called Sorare, which leverages non-fungible tokens (NFTs).

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The reigning UEFA Champions League winners become the third German club to play under the Bundesliga to join Sorare, which has at least 100 licensed clubs.

Tokenize fantasy football

Sorare is a fantasy football video game based on the Ethereum blockchain that allows users to build their favorite teams and trade football players’ cards. These cards are limited and can be transferred as non-fungible unique tokens (NFTs). Additionally, cards earn points based on each player’s respective weekly real-world performance.

With FC Bayern Munich joining this bandwagon, Sorare users will be able to trade digital cards based on its best players such as Robert Lewandowski, Thomas Müller and Manuel Neuer, as well as create their own lineups. As per call:

“People play Sorare because they love making new friends who are passionate about global football and scouting for cheap players and cards that can become the next big thing.”

Promote the adoption of the blockchain in the football arena

Nicolas Julia, CEO of Sorare, applauded FC Bayern Munich’s decision to participate in the platform, noting that it was an important milestone. The reigning Bundesliga champion joins another European champion, Juventus, who joined in February.

By creating unique digital tokens and signing the best football teams on its fantasy platform, Sorare seeks to increase digital assets and blockchain adoption in daily life. The football player cards used are based on blockchain technology and include built-in scarcity.

In February, Spanish football giant FC Barcelona partnered with Chiliz, a fintech company, to provide a blockchain-based fan engagement platform, which generated Barca (BAR) fan tokens. The tokenized engagement network was to be used by its more than 300 million fans around the world. These $ 1.3 million worth of tokens were reportedly sold out in two hours in June.

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Image source: Shutterstock

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