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The Tron Foundation states that Brian Wong, CEO of Kiip, is planning a collaboration with Tron. Appearing at the Tron & # 39; s Nitron Summit in San Francisco, which ended Friday, Wong spoke about the blockchain revolution in advertising.
Kiip is a mobile advertising network that rewards consumers with tangible assets for a variety of apps, including games and fitness. Kiip has several high profile clients including McDonald's, Coca-Cola, General Mills, BMW, Johnson & Johnson, New York Times, Campari, Kraft, Taco Bell and Mastercard.
As an advertising innovator, Wong created the concept of "marketing moments". Rather than random or prime time advertising, Kiip markets brands to consumers based on the right timing and mindset to optimize user engagement and generate highly targeted public targets. It is designed to offer advertisers a second view of the consumer based on the actions they take on their mobile devices.
According to the company's website,
"When you least expect it, we'll surprise you with prizes like discounts, tips and virtual currency, in your favorite apps and connected devices." It's our way of saying, "You're awesome. Kiip is doing what you are doing! "
Brian Wong, founder and CEO of Kiip; Kevin Xu of Mars Finance and Angela Tone, COO of Jinse Finance discussed the growth of the blockchain. It is reported that Kiip will have a profound collaboration with #TRON in the near future in decentralized online advertising. # niTROn2019 pic.twitter.com/SKWE4nEZ40
– TRON Foundation (@Tronfoundation) 19 January 2019
The mobile consumer engagement platform is used by over 10,000 apps. Kiip is supported by Hummer Winblad, Relay Ventures, True Ventures, Verizon Ventures, United States of America, American Express Ventures and IPG.
Kiip says its performance exceeds industry standards.
"We focus on consumers based on data collected from billions of interactions on our network, our approach is non-invasive and effective, as evidenced by our average engagement rate of 20% – 10 times the industry average".
Thanks to blockchain technology for its ability to bring "transparency, decentralization and secure data storage in many sectors", Kiip launched its first blockchain mobile advertising campaign last June with AB InBev, the world's largest brewer.
Kiip's vision of using blockchain technology is in line with Tron's efforts to reach consumers through a decentralized network. A partnership with Kiip also has the potential to bring Tron closer to real-world Millennial consumers, crypto-friendly consumers and top brands, as the advertising technology platform feeds the advertising of over 10,000 mobile apps.
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