Travis Scott’s unboxing for PS5 is a strangely interesting short film

The PlayStation 5 was finally launched yesterday and to accompany the release, rapper Travis Scott made an epic 10-minute video to celebrate the new console. The video, “A Travis Scott + Cactus Jack Experience – PS5: Unboxing Reimagined”, doesn’t actually feature unboxing at all – it’s something more like a short film.

Unsurprisingly, there is a fair amount of gameplay footage on display Spider-Man: Miles Morales, Ratchet & Clank: Rift Apart, Astro’s playroom, Forbidden west horizonand more. But all of that happens in the first few minutes, after which the video goes beyond just being a sizzling reel of games.

Scott, for some reason, plays a PS5 on a huge TV in the middle of a desert. Later, he personally gifted the PS5 to two lucky kids from a PS5 themed van in a parking lot. Then, the video breaks off to a musical performance by James Blake. After that, there’s a tribute to Pop Smoke, a rapper who died in February. The whole video is unlike any marketing console I’ve ever seen.

In addition to the video, Scott has released an entire line of PlayStation-themed merchandise. And you can enter to win some nice Nikes that even have the PlayStation text logo printed on one of the soles. But registrations for that contest close today, so we recommend getting in early if you want a chance to win them.

Image: shop.travisscott.com

Image: shop.travisscott.com

Sony announced that Scott “joined the PlayStation family as a strategic creative partner” in October, an announcement that was accompanied by an art short of his own. I think both today’s video and his first for PlayStation were great, and I really hope he makes more of it.

Scott’s work with Sony isn’t his first with video games – it had a surreal and spectacular in-game gig Fortnite earlier this year. It was a huge success, with over 12 million people attending the first performance, which was successful Fortnite’s previous record attendance at live events held by the 2019 Marshmello concert.

And Scott’s PlayStation videos aren’t his only weird twists on corporate promotions. I would also like to remind you that he made a McDonald’s commercial in which an action figure of himself recounts his order from McDonald’s. I’ve seen the ad dozens of times now, and actually still find it quite fascinating.