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The Catalan club deleted a tweet from its international account highlighting its good performance on social networks, but did not delete the news in other accounts or on its website.
Barcelona celebrated this Monday that publications on Lionel Messi’s tribute to Diego Armando Maradona “break records” on the club’s social networks and several netizens were outraged when they considered that this Spanish institution took advantage of ‘Pelusa’ death to promote its brand on the Internet.
According to the sports organization, the photo where you see it Messi with the Newell’s Old Boys shirt, he had a club that he is a fan of and that had Maradona in his ranks in the 90s 20 million Instagram interactions for just one day. “It is the absolute record of the official Barça account”, reads its official website.
That image, showing the scorer pointing to the sky during the 4-0 win against Osasuna, was very active Facebook: reached 12 million people. And in Youtube, the video of the minute of silence has amassed 1.6 million views in just 24 hours, being “the most viewed content of this season” in the channel of Barcelona.
“Stay in fashion”
On Twitter, there were 44 million international account impressions in just one day. If you accumulate Spanish and English profile records, 1.4 million cumulative interactions: “The record for all of 2020”, they indicated.
Faced with this, the club launched a post to underline the success this virtual campaign has had with Messi’s photography, which aroused indignation in many netizens: “Stay elegant”, one of them wrote with irony.
“Congratulations, basically you’re using his death as a promotion at this time, “criticized another.” Jesus Christ, only Barcelona can turn a death into a PR movement, “complained one user.
Finally, the post has been removed of the Barcelona international account. However, the publication remains on his profile in Spanish and also the note on the portal.
📲📊 The tribute to Maradona breaks records on Barça’s social networks
– FC Barcelona (@FCBarcelona_es) November 30, 2020
“Barça is the sports club that has generated the most interactions on social networks for the third consecutive season”, they added from the body. Between 2019 and 2020 he collected 1.376 million of likes, comments, shares and retweets.
“The Barça club, which grew by 18% on the previous year, maintains this leadership over Liverpool (1.291 million), Manchester United (1.129), Juventus (826) and Real Madrid (765)”, says the institution, on base of data consultancy Blinkfire.
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