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Stores need to upload their own catalog to take full advantage of the new functionality available.
WhatsApp continues with its carousel of changes in the application. While we have recently seen how payments officially work within the application itself in more and more countries, now the messaging app takes it one step further and wants you to purchase directly from it.
Hence, WhatsApp added a Buy button so that users can purchase products within company profiles. Through the WhatsApp Business application you can access a list of products and services that can be rent without leaving the app. If this option is available, a icon representing a shop in conversation.
Available for everyone
If you like a product in a store’s catalog, talk to the company about how to get it.
Although it has not yet been officially implemented, WhatsApp has guaranteed that the The direct purchase button will be available to users around the world in the coming days. Of course, companies must upload a catalog with all their products and their prices so that, if one convinces you, you can establish a conversation with the company to acquire it.
IS the purchase button will be at the top right, where the call button used to be, which will now show two options: voice call and video call.
In this video that the company posted, it looks a bit more detailed.
For the moment, WhatsApp did not announce the purchase or transaction mechanism. Yes, the purchase button will allow you to view the catalog of a business and chat with it to know more details firsthand, but for the moment it is not an option to add to the cart, although, seeing the progress in the mobile payment services within the app, We believe it will not be long in coming.
We guess that this button is the file first step for a whole range of purchase options within WhatsApp but, at the moment, the company has not provided more details on the matter.
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