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Apple, a leader in selling products in the United States since 2017, has lost its leadership. It came as a surprise that the Apple brand, which broke records in iPhone phone sales, fell to second place.
Since 2017 Apple, which is a leader in product sales in the United States, has lost its leadership. It came as a surprise that the Apple brand, which broke records in iPhone phone sales, fell to second place. Apple dropped to second place according to data from Strategy Analytics and gave way to Samsung. Samsung, which has had a big breakthrough in recent months, has managed to keep going with the latest sales.
According to analysts, the main reason for Apple’s decline is the idea that the iPhone 12 is lagging behind in introduction. Samsung turned it into a U.S. sales opportunity, ranking # 1 with 33.7%. Apple lost leadership to Samsung and remained at 30.2% of sales. LG is the third brand following these two big brands. The ratio of LG, which is the third best-selling tech brand in the US, was 14.7%.
Apple, which has regressed in sales worldwide, is in 4th place in this ranking. The Samsung company, which continues its leadership in the world, is in first place with 21.9%. The preferred brand after Samsung is the Chinese production Huawei, one of Apple’s biggest competitors. Huawei, which has come to the fore with a big breakthrough in recent years, continues to grow, while it should anticipate Samsung in the near future. Huawei’s global sales rate was 14.1%. Behind Huawei is Xiaomi, which is also a fairly new brand and has taken a big step forward. In 3rd place in the world ranking with a sales rate of 12.7%, Xiaomi is expected to push to the top in a few years.
Apple’s sales rate, which ranks 4th in terms of worldwide sales, was 11.9%. It is expected with curiosity what kind of strategy the giant company, regressed with the strategy proposed this season, will propose in the coming days.
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