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ISAmong the “adherents” are personalities such as the Brazilian footballer Neymarfan greedy from video games, “own” stars like the American Richard “Ninja” Blevins, with nearly 17 million followers, or the Democratic representative to the United States Congress in Alexandria Ocasio–Cortez, who used it to play Among Us and ask for a vote in October, having gathered 450,000 people at one point in the broadcast simultaneo.
Whether it is ‘full time’ or as a hobby, many are dedicated to this medium, in which, between storytelling, conversation and interaction, the creation of mechanisms of content, communication and entertainment is combined with a “bond of proximity” between those who produce and those who consume.
Most of these “streams”, the name given to the content, which may or may not be available for viewing after broadcast in direct, broadcasts the Twitch platform, now owned by Amazon and launched in 2011, which has rapidly grown into a “home” with a daily average of 15 million users active.
With a value of over three billion euros, the company hosts all types of broadcasts, specializing in sports and content created by “streamers”, a term used to designate who broadcasts, but also others, with competitors such as the popular video site Youtube.
Born in Matosinhos, Marina Sousa, o ‘To death‘, has been streaming for more than five years on Twitch, a platform where she has already collected over 49 thousand subscribers, as well as working as a presenter in face-to-face events and, more recently, having presented Gaming News, a program dedicated to sports from Sport TV.
One of the best known faces of communication in sector, sees “immense” growth over the past half-decade, with “far more people betting on this type of content”, from major brands in the sector to companies that are not necessarily “related to the game”.
“Streaming, in itself, is something that people encounter direct, where the audience can currently write for the streamer. In addition to seeing what you play, you get tips and it’s not just games. What is most interesting are the people who talk to whom they see direct, creating a closer connection than watching a simple video, “he explains.
A matosinhense, a communication and game enthusiast, also remembers that this “greater empathy” that is created between content creator and consumer also makes a difference for those who are broadcasting.
“I like talking more than playing. Playing is part of my life, but if people want to talk about various topics, I talk and I have no problems,” he says.
However, be “careful”, because “you don’t know who is watching”, even if you consider that the usual audience on Twitch is “older and not so much kids”, with themes like “looks, relationships or exercise” to arise.
“We have to be very careful, because people, when they talk to us, know us and we, not seeing them, end up being a small example for them. Our attitude is very important,” he warns.
Despite the number of followers, on Twitch and on social networks Instagram, where it adds about 23 thousand, admits not to withdraw or is “embarrassed”, even if they recognize it rarely, admitting to love, in events, “knowing” with those who interact, who does not see until those moments.
Lisbon and I Marta ‘Kitsu‘Nunes, 20, approaches 10,000 subscribers, including on Twitch, and studies Human Resource Management, finding a way to “interact and play” via streaming.
“Why not combine the useful with the pleasant and entertain some people as well? (…) I think the role of a ‘streamer’ is to entertain your community, bring good content and even introduce new games, interacting with everyone and keeps a good atmosphere “, sums up in Lusa.
While watching a lot of this content, I decided to do so, as I have been playing League of Legends since 2015 and enjoyed “continuing to grow and gain recognition in area“, after being” saved from a lot of hassle “as a consumer of this type of content.
Associated with the team FTW, Marta Nunes speculates that “in Portugal it is a little more difficult to make streaming our profession”, because it is “a bit fickle”, with better months than the others, peaks of growth and other periods of stagnation.
Citing names like Dino ‘MoraisHD‘Silva (236 thousand subscribers) or Ricardo’zorlakoka‘Sousa (371 thousand), also in FTW, the 20-year-old wants to get to the point where she can “make this a profession”.
Ana Guerra, from Batalha, works in communications at Braver, a company dedicated to communications in sportsand after a stint at Microsoft, streaming content for Xbox Portugal, a Mixer, then a Twitch competitor, ventured into their own name.
With around 1,300 Twitch subscribers, the “puppy” of interaction “in real time” and the communication ended up taking place in two or three days a week of transmission.
“It’s a big part of my Twitch life. There’s a lot of work behind it, like figuring out what might be interesting, plus the platform itself is constantly evolving,” explains the 25-year-old in Lusa.
Before streaming, he says, he always enjoyed “creating content”, videos for Youtube, articles during college and creating ‘podcast‘and other material.
A “great closeness”, in which the most loyal fans know if you have been “sick or on vacation”, the opinion on the films or video games, in addition to playing and talking, is one of the factors which appreciates, in addition to monetization on the platform.
What he really likes is “the interaction, very different from the rest, “to be in real time and for regularity.” As someone would see a series on Thursday nights, Ana Guerra arrives, “he shoots.
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