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The Premier League demolished the controversial pay-per-view scheme as the country enters a second national bloc.
All the top tier matches since last season’s reboot – and the first batch of matches this season – have been shown on Sky Sports, BT Sport, BBC and Amazon Prime.
But clubs and broadcasters agreed that games not initially scheduled to air would be available on a PPV basis for £ 14.95 each at the start of this campaign.
The display data for some of these matches, shown on Sky Sports Box Office and BT Sport Box Office, was embarrassing and the pattern has now been abandoned.
Therefore, after the international break, all Premier League matches will again be broadcast in the UK on the aforementioned existing broadcast partners.
However, the decision was only made until the end of the year, with the possibility of a return in 2021.
(Image: POOL / AFP via Getty Images)
Premier League chief executive Richard Masters said last month that the £ 14.95 price tag was “defensible”, while BT also defended it, saying it was only covering its match screening costs.
But it was met with overwhelming unhappiness by supporters, many of whom opted instead to give the money to charitable causes like food banks.
The pay-per-view model came at a time when fans’ return on October 1 had been indefinitely delayed, but as England’s pro game continued to lobby the government to allow them to return.
Now, it’s clear that model clubs are turning back to resemble the early season deal seen in September during the first three weeks of matches.
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Hence, all 28 matches were broadcast live on Sky Sports, BT Sport, BBC and Amazon Prime.
Seventeen of these had been selected as part of the usual TV rights package. Of the other 11, six were broadcast on Sky, three on BT and one on BBC and Amazon.
Premier League clubs had originally voted for PPV with a majority of 19-1 – only Leicester City voted against participation.
There will be others to follow.
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