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The Philips OLED + 935 TV has been officially announced to customers across Romania, the manufacturer who brought the first product of its kind with artificial intelligence to our market.
“The new Philips P5 processor technology with artificial intelligence brings further improvements in picture quality for the new premium OLED TV
- The new generation of the P5 processor, the fourth generation, with artificial intelligence AI Intelligent Dual Picture Engine receives a dedicated AI chip to improve picture quality by providing the most natural, real and accurate images on any TV.
- The unique “anti-burn-in” technology protects the screens of premium OLED TVs
- Improved AI introduces the new dedicated image sharpening option via machine learning
- The new AI Smart Bit Enhancement 2.0 mode
- Perfect Natural Reality (PNR): Outperforms SDR content in HDR content
- Film Maker mode included
- The new Pure Cinema and Movie motion modes
- Compatible with most HDR modes, including HLG, HDR10 + and Dolby Vision
- The latest generation of the P5 processor, the fourth generation accurately analyzes and renders the full MAX CLL range from 1000 nits to 4000 nits
Amsterdam, 27 November 2020 – Philips TV launched AI functionality in early 2020, in the first phase to provide improved picture quality performance for its new OLED TVs; not an easy task, as existing OLED TVs had already won 80 “Best-TV” awards from European media in 2019.
Now, with the new 805/855/865 models already receiving a noticeable reaction in the market, Philips TV is taking the next step by introducing a new improved AI feature to produce the most natural, lifelike and clear images.
The enhanced Philips TV AI functionality will be introduced for the first time on the new premium model – OLED + 935 – builds on the already outstanding P5 performance of existing OLED TVs, complemented by the addition of additional power provided by a new dedicated AI chip.
As before, the in-house developed AI functionality uses neural networks and machine learning to analyze the picture quality of millions of test clips from a single database created internally by the Philips TV development team over the past 30 years.
The AI doesn’t simply produce an image that respects each of the five image quality vectors (source, color, contrast, motion, and sharpness), but is designed to create a better balance between them and a better image. natural and much more realistic, which is not comparable to the image produced by a normal TV.
TP Vision experts define the global parameters of the system which the AI software then uses to divide the content into categories: Landscape / nature, Face / skin tone, Motion / sport, Dark elements / Contrast. The AI function automatically selects the correct category and analyzes all five image quality vectors to adjust the balance between them – to create the most real image.
OLED + 935 is the first TV to have a unique new anti-burn-in system designed to protect OLED screens.
The unique anti-burn-in solution uses advanced logo detection technology and monitors a grid of 32,400 areas, to accurately detect static content and gradually reduce the intensity of local lighting, avoiding pixel burning, without affect image quality.
The new Philips TV anti-burn system eliminates the problem for 95% of still images, including logos and HUD content in video games.
Instead of applying a brightness setting or level to the entire image, a new AI Machine Learning Sharpness feature is used to apply improved “local” sharpening to the image, applying different settings to certain regions of the image to ensure clarity optimal over the entire image. images.
The new AI Smart Bit Enhancement 2.0 uses the new hardware and software of the revised P5 processor, the 4th generation to solve the problem of loss of detail when the banding effect is removed from poor quality content. With the additional processing power of the AI chip, the system can extend 8-bit video with nearly 14-bit accuracy in areas where banding occurs, achieving smoother transitions between colors, without loss of image detail. ‘image.
The AI system has an improved version of the unique Perfect Natural Reality technology. The improved version of Perfect Natural Reality now converts SDR content into an HDR image with 30% more clarity thanks to a new highlight detection and enhancement function which together with improved contrast creates a visibly more realistic image with deeper details, giving a more realistic impression, especially thanks to the reflections that bring the image to life.
OLED + 935 continues to be one of the very few TVs to support all HDR formats, with the new P5 AI + processor providing better overall HDR performance, even for HLG and HDR10 and HDR10 + sources, while enhancing Dolby Vision using special mode “Dolby Bright”.
The 4th generation P5 processor is capable of accurately analyzing and recording the maximum content light level (MAX CLL) in HDR10 metadata from 1000nits to 4000nits.
The new software includes Film Maker (FMM) mode, which will automatically detect the encoded content and give the user the option to select a specific mode or leave the TV with the current settings.
The Philips TV also included two new modes: Pure Cinema mode and a new version of Movie mode
Pure Cinema mode disables refresh rate conversion while keeping frame reordering active. Then, a 24 frames per second film encapsulated as a 3: 2, 60Hz cadence signal will be rearranged into a 5: 5, 120Hz cadence signal.
The new Film mode adjusts the clarity of the image with a “de-judder” effect, working in combination with the “de-blur”, to counteract any OLED-specific display errors, but also for spectators and sports fans, for eliminate visual artifacts or “soap opera” effects. This setting is ideal for spectators and sports lovers. “
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