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WWF-Australia and BCG Digital Ventures today launched a revolutionary new digital platform that uses blockchain and other technologies to track food and products and helps people and businesses avoid illegal, environmentally harmful or immoral products.
The global platform, called OpenSC, allows anyone to scan the QR codes of products with a smartphone camera, which automatically leads them to information on where a particular product comes from, when and how it was produced and how it traveled along the supply chain.
OpenSC allows companies to track their products, such as food and tissue paper, attaching a digital tag (such as an RFID tag) to the original production point and linking them to a blockchain platform.
The blockchain, which can not be tampered with, records the movement of the product and can also store additional information, such as the temperature of the food in the warehouse.
"Through OpenSC, businesses and consumers will have a new level of transparency about whether the food we eat is contributing to environmental degradation or social injustice like slavery," says Dermot O & Gorman, WWF CEO. Australia.
Paul Hunyor, managing director and co-president of the World Economic Council of the Forum on the future of consumption, adds: "OpenSC is fantastic for companies engaged in sustainable and ethical operations." In addition to providing transparency on the origin of the production of a article, helps optimize operations of the company supply chain, reduces costs and allows manufacturers to handle problems such as product recalls. "
OpenSC was announced at an event at Sydney's flagship restaurant, Aria, by Australian chef Matt Moran.
He is cooking one of the first products to be traced using OpenSC – Salty Fish of Patagonia – that was captured in the sub-Antarctic waters by Austral Fisheries, one of the largest fishing companies in Australia, and sent to thirteen countries around the world *.
"We have developed a technology that can reliably identify the exact location in which each austral fish was captured and then use machine learning to demonstrate that it has been legally captured in an MSC-certified sustainable fishery and in particular that the fish has not been caught within a protected marine area or in an environmentally sensitive area, "says Hunyor.
OpenSC has been developed through a number of successful pilot projects with a number of WWF business partners, including the Australian Woolworths supermarket, and is available to all companies wishing to demonstrate that their products have been produced in an environmentally friendly or respectful manner. dell & # 39; environment.
"We have designed this technology to be highly compatible with both existing supply chain operations and certification systems, but also to interface with other Providence solutions activated by Blockchain.It is exciting that manufacturers ready to provide transparency to their customers they can participate in OpenSC in a very short time, "says Hunyor.
OpenSC was launched following an award-winning pilot from the WWF and its partners who used the blockchain to track down the tuna caught in the Pacific.
For 30 years, he has been responsible for WWF's leadership in transformations in the supply chain to improve the environmental results and the experience of BCGDV in the development of the blockchain-enabled supply chain traceability and in the launch of innovative start-ups.
