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The MandalorianSeason 2 is halfway through, and beyond the reveal of The Child’s big name, what becomes more apparent as the show progresses is how much it relies on. Star Wars the battle of the clones.
The audience turns to The Clone Wars as a way to better understand what’s going on in The Mandalorian or refreshing their memories makes sense, but the peak in Clone Wars audiences have an even bigger winner: Disney Plus.
Spoiler below for The Mandalorian season 2, episode 5
Like anything in Star Wars universe, The Mandalorian it is deeply rooted Star Wars lore. However, it was this week’s episode and Ahsoka Tano’s appearance that finally convinced me to start Clone Wars. And based on the data provided to The Verge at Parrot Analytics, I’m not the only person trying to keep up with the Dave Filoni animated series The Mandalorian.
The Mandolorian caused jumps Clone Wars views before. when The Mandalorian was released for the first time in November 2019, Clone Wars saw its first massive peak. Interest remained high until the second peak in spring 2020, when the seventh season of Clone Wars it was released on Disney Plus. After that it dropped, but the show saw a third accompanying third peak The Mandalorianthe second season premiere in October. It has been higher and higher since then, according to the analyst firm.
Looking at data from January 1, 2017 to date, the team researchers found that by the end of 2019, Clone Wars it has seen a “level of demand from the US public that is many factors higher than anything they have experienced before,” according to Samuel Stadler, vice president of marketing at Parrot Analytics.
To put it in additional context, Clone Wars now – a year later The Mandalorian debuted – it’s over four times more popular than before the live-action series came out, according to Parrot (which measures the question based on how long people spend watching a show through social media, fan ratings and piracy for calculate general interest). And while the data for Star Wars rebels hasn’t been provided, Google Trends shows a similar spike in interest in the show over the past week, which likely has to do with Admiral Thrawn’s big reveal at the end of “The Jedi.”
Does this make sense. People sign up or log into Disney Plus to watch Grogu’s wonderful adventures (forever Baby Yoda in my mind), and then spend the next few weeks making their way Clone Wars. For Disney, it’s the best possible outcome. An October report from research firm MoffettNathanson found that Disney Plus daily usage has declined over the past six months. There were peaks of spectators; Hamilton brought in a number of subscribers and people convinced that they wouldn’t sign up for Disney Plus to do just that, but getting people to use the platform every single day was getting harder.
Without being able to flood the streamer with TV shows and movies as often as competitors like Netflix, Disney Plus has to rely on opportunities to grow. The increase Clone Wars viewers and interest help solve some of that problem. The Mandalorian pushes more people every single week to check out Clone Wars – a show with seven seasons – which in turn could encourage fans to revisit one or two of the major films in the Skywalker saga.
The interconnected universe is something that Star Wars fans deep in the universe want more, and it provides the perfect opportunity for Disney to keep people on the platform when they’re done with an episode of The Mandalorian. With a series of live-action and animated series ordered for Disney Plus, that universe becomes a larger network that Disney can keep spinning while fans, old and new, remain invested in the larger. Star Wars history.
It’s also how Marvel Studios boss Kevin Feige plans to weave the Marvel Cinematic Universe movies with the new shows on Disney Plus. WandaVision, for example, will play in Doctor Strange in the Multiverse of Madness, and there are other relationships that characters from other films like Black Widow it may end up in the file Hawk eye series.
Clearly, Clone Wars and Rebels creator Dave Filoni (an executive producer of The Mandalorian) Is writing The Mandalorian at its most expansive Star Wars universe. It’s a good thing for fans of the live-action series – the show has never looked better and, as a new fan of Clone Wars, I love to catch up with a show that I have been putting off for so long. But the newfound and renewed interest is also a big win for Disney in its effort to find a way to draw people’s attention away from other streamers like Netflix and, more importantly, keep it.
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