The Swiss luxury watch brand Hublot presented its new Big Bang Blockchain watch in an official announcement on 19 September. The new model was released to commemorate the next tenth anniversary of Bitcoin (BTC).
As with the release of Hublot, the limited edition of 210 pieces can only be purchased with BTC. The number of units symbolizes the fact that the number of bitcoins will never exceed 21 million.
To promote and sell the model, Hublot has partnered with Octagon Strategy Limited (OSL), an important Asian digital brokerage business that will help to process customer data during presale.
To purchase a Big Bang Blockchain, a customer must register on a dedicated website. OSL will then confirm the data and send the details of the payment by e-mail. The new Hublot model will be delivered to its buyers at the beginning of 2019.
The Swiss elite brand also paid tribute to the blockchain technology, calling it "a revolution in the financial system". Hublot also explained the importance of decentralization:
"By allowing the distribution of digital information, the Blockchain technology creates the backbone of a new type of Internet, recognized for its originality, technology is considered one of the most powerful and fastest growing trading tools, not to mention the possibilities unlimited use in different aspects that will revolutionize the various rules of the sector and trade ".
The Swiss brand is not the only one to commemorate the next anniversary of Bitcoin. For example, an art gallery in Paris has announced an exhibition called Bitcoin Art (R) evolution which aims to "show the potential of cryptocurrencies".
According to a press release, each article of the event can be purchased with both BTC and other cryptocurrencies (Litecoin, Monero, Ethereum).
Bitcoin originally emerged in 2008, at the height of the global financial crisis, when a white paper by the pseudonym Satoshi Nakamoto was published.
The white paper, titled "Bitcoin: a peer-to-peer electronic payment system", was published on bitcoin.org on October 31st – a date that is widely regarded as ground zero for BTC, although the first effective bitcoin is been extracted on January 3, 2009.
In the nearly ten years since the extraction of the first Bitcoin block, many have proclaimed the dead cryptocurrency – more than 300 times on the whole, as reported previously by Cointelegraph. However, BTC remains the most popular cryptocurrency in the world, with a current market capitalization of over $ 115 billion, according to CoinMarketCap.