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True to its promise of cutting-edge technology, elegance and style, Apple continues to shake up the smartphone market, where it has always been a benchmark through the iconic iPhone.
Once again, the Apple brand is giving something to talk about thanks to the iPhone 12: a powerful, elegant and fast mobile that is already available in presale since last Friday, November 6, from the hand of mobile operators such as Movistar.
According to the company from Cupertino, California, in mid-October, the iPhone 12 marks the beginning of a new era for this family of “smartphones”. The first thing you should know is that the 2020 iPhone lineup is made up of four different models: iPhone 12 (standard model), iPhone 12 Mini (as the name suggests, a small mobile), iPhone 12 Pro and the iPhone 12 Pro Max. , the latter with premium features.
In general, the best iPhone to date will impact the Colombian market with the powerful A14 Bionic chip, a completely revamped design with ‘Ceramic Shield’, advanced camera system, LiDAR scanner (on iPhone 12 Pro models) and screen The most great Super Retina XDR in an Apple mobile phone so far, as well as the one presented by the iPhone 12 Pro Max.
A14 Bionic: a new standard of power
One of the big points in favor of the iPhone 12 is the incorporation of the A14 Bionic chip in all of its models, which, according to Apple, is the fastest processor available in a “smartphone”.
This technology not only provides a fast and smooth experience, something multitasking users will surely appreciate, but works in an integrated way with an advanced camera system (two or three, depending on the model) that opens the doors to computational photography and the highest video quality on a mobile phone.
According to the US manufacturer, A14 Bionic has up to 50% faster processing (CPU and GPU) than the latest chips from other brands, which offers benefits ranging from a gaming experience with the same quality as a console offers. (ideal for the “gamer” audience) to extend battery life.
In addition, the chip in question takes a step forward in terms of machine learning thanks to the “Neural Engine” 16-core (Apple’s artificial intelligence technology) “, which optimizes performance up to 80%, even on machine learning activities. It completes 11 trillion operations per second, ”Apple said.
iPhone 12 and iPhone 12 Mini
The latest “smartphone” from Apple aims to adapt in “software” and “hardware” to the different lifestyles of its users. While the iPhone 12 is a 6.1-inch device; The iPhone 12 Mini is a more compact 5.4-inch mobile phone. Both are as elegant as they are durable.
Specifically, the iPhone 12 Mini was designed to offer all of Apple’s 2020 technology in a small footprint; yes, with a large, wraparound Super Retina XDR screen with thin edges.
Speaking of displays, the deeper blacks and HDR technology on the iPhone 12 and iPhone 12 Mini will allow you to enjoy high-definition videos, photos in greater detail, and almost double the maximum brightness compared to the iPhone 11.
To the touch, both models offer a great experience in the hands of a flat-edged design, along with an aluminum housing that is up to four times more resistant to falls (thanks to the ‘Ceramic Shield’ technology, which adds ceramic nanocrystals to the matrix of glass to offer the longest life ever seen in an iPhone).
Finally, these ‘smartphones’ have IP68 water resistance (‘top’ in the industry), which means that, in addition to providing protection against liquid splashes, they can last up to 30 minutes at a maximum depth of six meters.
They are available in five colors: blue, green, black, white and (PRODUCT) RED.
Two-camera realism
The new dual-camera system on the iPhone 12 and iPhone 12 Mini includes an ultra-wide-angle camera and a wide-angle camera, as well as “Night” mode in both.
The 1.6 aperture (the fastest on an iPhone), allows us to capture up to 27% more light in photos and videos, which is very useful for greatly enhancing the content we capture in low-light situations.
Perfect for creators, both models now feature improved cinematic video stabilization, high detail ‘selfie video’ thanks to Dolby Vision and a fast camera with night mode – these features enable sharper videos, better light trails and a better level of exposure.
Precisely, the Dolby Vision experience allows you to capture, edit and share videos directly from the iPhone.
iPhone 12 Pro and iPhone 12 Pro Max
The Pro models of the iPhone 12 are distinguished by their sophisticated design with flat edges, a stainless steel body and matte glass on the back. Likewise, they incorporate a durable and drop resistant Ceramic Shield front.
While the iPhone 12 Pro is a 6.1-inch phone, the iPhone 12 Pro Max is 6.7-inch. Both feature a Super Retina XDR display which, in the case of the iPhone 12 Pro Max, becomes the largest in an iPhone to date.
Precisely, the iPhone 12 Pro Max screen has the highest resolution (almost 3.5 million pixels). In any case, the OLED screens of the new 2020 line of Apple smartphones guarantee a unique experience of audiovisual content with HDR technology and maximum brightness that is in the ‘top’ of the high range.
In turn, both models include a Pro camera system consisting of three lenses: an ultra wide angle, a telephoto lens with an even longer focal length on the iPhone 12 Pro Max, and new wide angle cameras that also add to the desire that all users have. to capture professional-quality images and videos.
Likewise, the LiDAR scanner will allow users of Apple’s new “ smartphones ” to experience a new augmented reality experience and achieve fast camera autofocus in low light, as well as being able to shoot portraits in night mode. .
The iPhone 12 Pro and iPhone 12 Pro Max come in four stainless steel finishes: graphite, silver, gold, and pacific blue. These also feature IP68 water resistance (submersible up to six meters deep for 30 minutes).
Experts speak
What’s better than two tech journalists with knowledge of the smartphone market in Colombia to analyze the new innovations that Apple presents with the iPhone 12 and its models.
José Antonio Rondón, ITenLINEA.com experience analyst, points out in the first place that “surely, Apple continues to fight. It is currently among the best brands in the world and maintains its group of loyal” fans “who share its vision of exclusivity. and style “.
As for the iPhone 12, Rondón acknowledges that “they have improved their cameras with options like ‘Ultra Wide’, ‘Wide’ and Night mode to get better quality photos. Which provides an efficient level compared to phones from the same range from other brands. These devices include several features that make them interesting. “
For his part, Iván Luzardo, a technology journalist, begins by recalling the importance that Apple has acquired in the world market for “smartphones” since 2007, when the iPhone marked a before and after in these devices.
Now, as for Apple’s latest news, “with the iPhone 12 Mini, we see a bet that has given the company very affordable results. It is a phone that offers the best of Apple in a small version and at a cost much more comfortable for people ”.
“In general, we see an iPhone 12 in four” versions “, all of which feature much more advanced, high-resolution cameras, improvements in photo quality and video recording. And, in general, many improvements associated with the way” hardware ” and “software” interact; all this optimized with the iOS 14 operating system, ”adds Luzardo.
Finally, the expert notes that “the iPhone is a powerful and resistant device. It stands out that it also has processors produced by Apple, an aspect that allows us to realize that the manufacturer knows what it is incorporating in this ‘smartphone’ and how it integrates with all its other elements ”.
More information: https://descubre.movistar.co/lanzado-nuevo-iphone-12/
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