the greenest smartphone in the wallet

• November 13, 2020
• Technolust

• Ottaviano Palade

Huawei Consumer Business Group, a global leader in technology, has strengthened its commitment to a more sustainable future with the launch of the greenest smartphone in the company’s portfolio to date.

Thus, in the process of creating the new device, the company has managed to reduce plastic components by 28%, paper documentation by 90% and at the same time eliminate the paper guarantee, replacing it with a digital card.

Huawei has initiated several searches to obtain relevant information on consumer attitudes towards sustainability. According to the results, one in four European consumers want to eliminate plastic packaging by 2025. Consumers are not only worried about plastic, so 71% of them want paper documentation removed from packaging in order to reduce paper consumption.

The new industry-leading digital warranty card allows HUAWEI Mate 40 Pro users to easily access their documents using a scannable QR code on their device or simply by downloading them from the Huawei website. In addition, the Quick Start Guide has been reduced from 340 pages to just 44, eliminating 90% of printed documentation. Although the law currently prohibits the removal of the entire printed guide, Huawei is working on this issue for the future.

“We believe the entire industry needs to take action to address the increasingly acute environmental issues we face on a daily basis. The launch of the greenest smartphone to date, HUAWEI Mate 40 Pro, significantly contributes to the reduction of plastic and paper packaging and is just some of the stages of our journey towards a greener and brighter future “, says Wang Wei, Country Manager Huawei Consumer Business Group Romania.

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Other important research findings:

• Half (55%) of consumers recycle every day, stressing that there is still a long way to go to achieve a fully circular economy.
• Nearly a quarter (23%) said the biggest obstacle to recycling is the confusion between what can be and what can’t be recycled, with many mistakenly believing that items like plastic wrap (30%), pizza (59%) and potato chips packaging (37%) are largely recyclable.
• 20% confessed to throwing away old electronic devices instead of recycling or reusing them.
• 1% of respondents admitted having more than 10 old phones at home.
• 1 in 5 consumers does not know that their personal smartphone is recyclable.
• Finally, when it comes to the most important factors affecting sustainability, catastrophic events, such as this year’s Australian floods and fires, have led to mass awareness of the need to protect the planet, with 43% of consumers saying to want a sustainable future.

Huawei’s commitment to sustainability

A step closer to its mission to remove all plastic from packaging, Huawei has improved the environmental accreditations of the HUAWEI Mate 40 series. By using decaying 100% soy-based inks instead of oil-based inks, it reduces the production of carcinogens and volatile organic compounds, which are a major source of environmental pollutants.

Through a series of green initiatives implemented in 2013, Huawei has already taken significant steps to help create a greener future, including reducing emissions, investing in renewable materials, supporting the United Nations Sustainable Development Goals, and recycling and reuse of waste to contribute to a circular economy.

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Using bioplastics on a large scale since 2013, Huawei is also helping to reduce the pollution and negative impact on the environment caused by the production of petroleum-based plastics. Over 30% of the bioplastics used come from organic castor oil, which contributes to the 62.6% reduction in carbon dioxide emissions. Additionally, since 2018, Huawei has reduced emissions by 612 tons.

Huawei recycled 1,468 tons of electronic waste last year, and this year it is approaching 3,000 tons. Huawei also reused 86% of the devices returned for recycling in 2019.

In the period 2015-2019, energy efficiency increased by 50% across all Huawei products and, thanks to the use of solar energy, Huawei reduced carbon emissions by 89,000 tons.

Additionally, Huawei is working on the repair and relocation of its products. 3,030 repair centers around the world offer convenient and affordable repair services and, since 2015, more than 500,000 used phones have been relocated through Huawei’s service trade, all contributing to a circular economy.