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A certain fashion company will launch a video game on December 6 with which it wants to present its next clothing collection. Because, due to the coronavirus pandemic, public launches are no longer possible.
According to WWD, the luxury fashion company will debut its next clothing collection in a video game on December 6. Afterworld: The Age of Tomorrow is an “allegorical adventure” set in 2031, in which an avatar advances in distinct areas, motivated by tasks and interactions.
The description of the video game from the fashion company Balenciaga is not the most detailed, because it could be applied to any video game, from Super Mario to Wolfstein.
But, of course, this game focuses on the fashion company’s collection in the fall of 2021. Like other industries, the fashion world has had to take into account how it can spark excitement, in a year where public launches are next to impossible. .
Approaches varied between fashion houses, reports The Guardian. Some companies have opted for launches with a limited number of attendees, while others have focused on broadcasting their events online via live streaming.
The Balenciaga company, which operates in the clothing sector, has already experimented with an online format to present its pre-collection for summer 21, which consisted of a video clip and a song.
It seems that the future collection of the Balenciaga maison is based on the theme of human destiny, “as observed in an interactive and playful journey”.
This represents “a return to the balance between nature and industry” and the completion of that company’s video game rewards you with “a breathing exercise set in a virtual utopia”. Therefore, this video game will not be one that will dominate esports.
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