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For about three years, Mi.com.co has been providing a nationwide corporate mail service and is dealing with the two technology giants.
Only 33% of SMEs that register with the Chamber of Commerce have a company email. That is, an email that contains the company’s domain name in the termination. The remaining 67% of SMBs continue to use free email with endings such as: Gmail.com, Hotmail.com, Yahoo.com, Outlook.com, among others.
However, having a business email is essential for businesses due to the identity it provides them in the marketplace. This challenge was measured by Mi.com.co about 3 years ago by developing a national email service.
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Despite the pandemic, the economic outlook in Colombia is positive; According to Confecámaras, there was an 11.5% increase in company creation in June 2020, with most of these small and medium-sized businesses.
It is in this segment that Mi.com.co’s Email service continues to gain ground. Mi.com.co has managed to register more than 86,000 mailboxes in these 3 years and has more than 31,000 users. An important number considering that there are no other mail solutions of this type from the region.
Email is the digital tool most used by companies on a daily basis. It is used, among other actions, to: send internal emails, quotes, offers, close sales and now also to send the new electronic invoice.
This is the total number of e-mail messages sent over the Internet per day exceeds 128 billion messages; according to the portal statistics: “Internet Live Stats”.
It is not easy for the Colombian company to compete with tech giants like Google and Microsoft. Mi.com.co’s strategy is to simplify the email system and focus on what’s really important: ease of use, anti-spam security and protection, capacity, attachments, stability and above all a reasonable cost.
While companies like Google and Microsoft charge in dollars and have no local support, the Colombian startup manages both currency and support locally.. “We want to continue to connect Colombian companies to our service. We believe there are many medium and even large companies for which we can offer what they need at the right price“, Says Yovany Ramírez, Director of Digital Marketing at MI.COM.CO
In these 3 years of existence; This Colombian email platform has managed to open up a field between benchmarks like Google and Microsoft. According to their managers, they will continue to work on their systems and improve their offer in Colombia in view of other countries in the region in the coming years.
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