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If you were tasked with finding the perfect match for Satan, what traits would you look for in a potential mate? Dark, difficult and demonic could be a good start. It just feels like … the year 2020.
And that’s exactly who Satan is paired with in a fun new Match ad, called Match Made in Hell and written and directed by Deadpool star and Match board member Ryan Reynolds.
The announcement opens with a red-hot Satan (no, literally, he’s red) sitting on his fiery throne in hell, looking lonely and flowing over his phone.
He mates with someone and they meet. “Two zero, two zero?” he asks, confirming that he has identified the right woman. “Please call me 2020”, he replies.
The couple (played by actors Aaron Reed and Natalie Roy) bond with the fact that they are both from hell, and we get a montage of them sharing all sorts of romantic 2020 moments, like working out together in a closed gym, enjoying a move. in an empty movie theater, stealing toilet paper rolls and taking pictures in front of a dumpster fire. It’s all set for a re-recorded version of Taylor Swift’s song Love Story.
“I don’t want this year to end,” says Satan, in a statement most of us probably wouldn’t agree with.
The ad, which has been viewed millions of times, mocks a hell of a year and makes it clear how to find love – and happiness – it is possible, even during the most disgusting periods. “We just imagined what a ‘2020 match’ would look like and this video was the natural and slightly warped result,” Reynolds said in a statement.
As part of the smart campaign, Match has even created dating profiles for Satan and 2020, which he describes as “more than a housekeeper”. As for the scariest thing I’ve ever done, “I’m still working on it”. Uh Oh.
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