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Take-Two intends to purchase Codemasters’ racing game experts. Acquisition talks are underway.
The VGC party first learned through an internal statement that Take-Two is interested in taking over Codemasters and that discussions are already underway. Take-Two therefore made a non-binding proposal to acquire the entire share capital of Codemasters.
In a statement to VGC, Take-Two said it “believes that the combination of Take-Two and Codemasters would bring together two highly complementary, world-class interactive entertainment portfolios in the racing genre.”
He continues: “Take-Two believes it can deliver performance benefits to Codemasters by leveraging Take-Two’s global distribution and 2K core operational publishing skills, including live operations, analytics, product and brand development – and performance. marketing, exploiting it. “
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