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PETER KLAUNZER
Since November 2017, it has resisted Swatch Group Hamilton International watch brand registration in Europe.
Hamilton would have liked to claim his name solely as a brand name for his products. But this was denied to his company 44IP by the European Union Intellectual Property Office (EUIPO), as the British “Daily Mail” and “Blick” had already reported at the end of last week. Swatch itself declined to comment on this decision on Monday at the request of the AWP news agency.
According to the documents, a person could not claim that their name will be registered as a trademark if this would harm third parties, according to the documents. And anyway, the racing driver just wanted to register the surname, which is quite common in English-speaking countries. In addition, Hamilton brand watches have been on sale since 1892.
The US watch brand Hamilton, which belongs to the Swatch group, therefore retains the trademark rights. Company 44IP, which also wanted to offer watches, smartwatches and jewelry under the Hamilton name, now has to pay Swatch according to the information to cover the costs of the litigation.
The now seven-time Formula 1 world champion Lewis Hamilton is already an ambassador for a Swiss watch brand. Advertises the Schaffhausen-based watch manufacturer IWC, which belongs to the Richemont group.
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