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Giant of music Sony looks set to take another interim step into the world of blockchain technology and could target Japanese pop fans with new blockchain-based offerings.
According to Coin Post, Sony Sony Music Group arm – the corporate group giant’s record label and music distribution business – has entered into a partnership deal with Gaudiy, a Japanese blockchain company that aims to tokenize parts of the entertainment industry.
The two companies have reportedly already started pilot experiments using platforms based on blockchain technology that will target fans of so-called idol groups – the main Japanese pops (J-pop acts) on the Sony Music Group roster.
Sony Music Group also distributes music for a large number of extremely popular South Korean K-pop idol groups.
This was stated by the media itself Sony Music Entertainment – the international division of the Sony Music Group subsidiary – owns a large number of intellectual property (IP) titles for manga, video game and other titles, opening the door to further potential collaboration.
Gaudiy has already signed collaboration agreements with other Japanese entertainment companies, including the manga giant Shueisha, publisher of the popular Weekly Shonen Jump series, as well as Aniplex, a music and anime production company owned by Sony Music Entertainment, as well as a number of national sports teams.
The news comes the same day that Gaudiy announced that he had received a $ 2.9 million Series A funding injection. According to TechCrunch Japan, the funding round was signed by Make an effort, a Tokyo-based investor in mobile phone and Internet companies.
The company said it was developing a series of fan-centric offerings that will promote mutually beneficial relationships between IP developers, rights holders, and fans.
Earlier this year, Sony announced that it was developing a common database platform using blockchain technology as part of a new Mobility-as-a-Service (MaaS) offering.
In 2018, the business group said it was working on a blockchain-based rights management platform for digital content.
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