[ad_1]
When it comes to drones, DJI is the first manufacturing company we can think of. For many years they have been able to provide quality drones with integrated cameras. But it seems so Sony has announced its entry into this segment through a new product called Airpeak.
Specifications of the drone are not disclosed, but are expected to launch somewhere in the spring of next year. The Japanese company also said it was inspired by the changes that took place with the advent of drones, both industrially and creatively. Therefore, Airpeak should focus on different areas of activity, being versatile and easy to use. However, it’s not easy to compete with DJI, being the first choice for many drone buyers and enthusiasts.
In a press release, Sony also said that the Airpeak brand reflects the aspiration to contribute to evolution and aims to bring unprecedented value through imaging and sensing technology, as well as 3R (Reality, real-time and remote) technology. ). The company currently has a partnership with ZMP, a drone-focused company that specializes in detecting, shooting and creating maps through them.
However, getting into the consumer drone market is quite difficult. GoPro thought it could outperform DJI in 2016, but its quadcopter proved a commercial failure. However, this time around the situation would be slightly different, as Sony could be favored in the West, being a well-known Japanese company. The pandemic we have been in for a few months has led to a reduction in drone sales, making it more difficult for people to travel to places where they would like to use a drone. However, we hope the situation will improve by spring when Sony intends to launch Airpek.
Source link
