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The company said it will provide around $ 1 million every day in the remainder of 2020 to users whose posts reach the top of the platform, in an effort to increase interest in the feature. The company is betting that Spotlight could increase the time customers spend on the app, giving the company more opportunities to run ads.
“The spotlight will be defined by our community: how they use it, what they create and the stories they tell,” Snap said in a written statement. Like Snapchat, the Spotlight feature is free for users.
Facebook launched Instagram Reels earlier this year, the corporate version of the popular TikTok, where users can record short videos for mobile devices, then add special effects and soundtracks from a music library.
SnapChat’s new service moves away from a longstanding focus on communication between friends and private posts that made the app famous. However, the new service has the potential to generate high revenue for the company, which doubled its share price this year.
Spotlight will rely on an algorithm to deliver personalized content to users, similar to the TikTok home screen.
Snap based in Santa Monica, California, said it will moderate content in Spotlight and remove rules that break the rules. Snap will rely on people and software to search for content that violates the rules, and the company said it is hiring more content moderators to keep up with demand.
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