Sirin Labs was focused on the development of a smartphone blockchain in an attempt to affect the market for fans and investors of cryptocurrencies. On January 15, 2019, the company has opened his first retail store in London.
Adapt to the market: from Solarin to Finney
Sirin Labs, an Israeli startup, has long focused on the smartphone blockchain. In 2016, they launched the Solarin, a smartphone focused on the blockchain that was clearly intended for merchants and wealthy cryptocurrency investors, such as it cost $ 14,000.
Solarin did not get any real traction, however, and the company returned to the drawing board. They returned in March 2017 with the Finney smartphone, which raised over $ 150 million in an initial offer of successful currencies (ICO). The Finnish started take pre-orders at the end of last year and priced at $ 999 much more reasonable.
The phone includes a range of features for cryptocurrency investors, such as a cold storage portfolio, its own cryptographic service and runs on its native Sirin operating system, which can manage decentralized apps (dApps). It was called later Hal Finney, an IT scientist who was one of the first to adopt Bitcoin (BTC), which disappeared in 2014.
Bring Blockchain to brick and mortar
Sirin Labs has completely refurbished its London store to adapt to the Finney smartphone, which began shipping last week. The position was strategic, as the company hopes that the store will become a meeting place for cryptocurrency enthusiasts in the area. The store is located in particular in the Mayfair district of London and will also sell accessories and clothing for smartphones.
Sirin Labs president, Kenes Rakishev, explained why he believed that London was the perfect place to open the store. He has declared:
"In 2018, the technology sector of London has attracted much more investment than other European centers, raising over 1.8 billion pounds. It is the first ideal location for Finney, the world's first mass-market blockchain phone, for sale. "
There is a second store that is ready to open in Tokyo, Japan, even if a specific date has not yet been revealed.