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The company has designed a service with which it offers free advice on financial matters, where it expects to reach more than 50,000 people per year.
The company has designed an new free service with which it hopes to accompany and educate users to identify the psychological traits that influence their financial behaviors and thus empower them to achieve their results.
The service offers a analysis carried out by specialized psychologists, which starts from the understanding of psychological conditions and integrates physical and mental health variables with the family, work and social environment improve people’s finances and the financial well-being of employees of organizations.
Those interested will be able to access through the company’s website, there they will find the first recommendations, which will be free and available to everyone.
Valora Analitik had already spoken with Juana Llano, president of Suramericana, who had advanced relevant information on the platform in an interview.
Seguros Sura Colombia, as a manager of trends and risks, now conceives health not only as the absence of physical diseases, but as a set of mental, social and financial components in which well-being prevails. The novelty is found in the integration of financial behavior as a necessary dimension for the well-being and competitiveness of individuals and businesses.
This solution seeks to accompany people and organizations to advise their employees. Those interested can access via the company’s website, there they can find the first recommendations, which will be free.
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In this sense, the company will offer consultancy with specialized psychologists and therefore hopes to contribute to the generation of global well-being and health of more than 50,000 people per year. At the end of 2020, Seguros Sura Colombia expects to have around 5,000 people and 20 recommended companies.
The above is relevant because around 54% of the economically active population feels some degree of stress due to their current financial situation and 30% have complex financial situations due to their indebtedness. as revealed by the Financial Wellbeing Study in Colombia, conducted by the Mercer company.
This has led the company to develop a special service with advice and actions that provide diagnostic tools and transformation strategies aimed at generating awareness in people’s financial decisions to improve their habits in a sustainable way.
“In Seguros Sura Colombia we understand health as a key factor for the competitiveness of people, companies and the country. Therefore, we want to provide them with the skills to properly manage this vital element, which can be influenced in its physical, mental, social and financial component.. Specifically, we want to accompany people in managing their present and protecting their financial future, by understanding their behaviors, to contribute to the achievement of their goals and their quality of life “, said Luis Guillermo Gutiérrez, Vice President of Finance. by Seguros SURA Colombia.
This service offers an assessment of personality traits, analyzes how they affect financial practices and behaviors, and once identified, provides the person with the tools to develop them.. In a second phase, people will be able to count on the accompaniment of psychologists specialized in financial behavior and financial experts, who will accompany them in the process of changing habits.
Another center of attention are companies with more than 200 employees, where the company seeks to provide capacity to organizations so that they can promote the integral well-being of their collaborators, as the peace of mind and certainty that good financial health generates affects the way humans feel and act, leading to better productivity indicators.
To design the service, Seguros Sura Colombia took as a basis several investigations on personality, psychology and behavioral economics in order to understand the motivations that humans have when making a financial decision, such as making a purchase or investing money. One of the most relevant discoveries that consolidates the basis of the service offered by the Company is the adequate management of emotions as a decision-making engine.
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