Samsung, in partnership with Etsy to bring art to televisions

• November 7, 2020
• Technolust

• Ottaviano Palade

Samsung has announced a new partnership with Etsy, the global platform that sells unique and creative goods, bringing 25 new nature-inspired works of art to The Frame televisions, available exclusively in the Samsung Art Store.

Available worldwide from October 28, the family-themed abstract art collection is crafted by five renowned artists on Etsy: Jorey Hurley, Elly Mackay, Melanie Mikecz, David Scheirer, and Mirlande Jean-Gilles, who work in a variety of styles, from collage to watercolor. The 25 works selected from the artist list feature a mixture of vivid illustrations, colorful collages, images and abstract graphics, which come to life on The Frame’s QLED screen, awakening the imagination in every space of the house.

Designed for dual use: a TV when it’s on and an image when it’s off, The Frame is, on a symbolic note, an innovative digital canvas that reflects any user’s personal style. With more than 1,400 works of art available in the Samsung Art Store’s extensive catalog, the new partnership with Etsy comes at a time when users are redefining the way home spaces can be used, adding further inspiration and comfort throughout. the family.

“Since the launch of The Frame in 2017, Samsung has laid the foundation for a diverse art catalog with compositions from around the world. However, the new collection developed in collaboration with Etsy is new to us too, being extremely special and expensive. . The extensive catalog in the Samsung Art Store available on The Frame has always been designed to democratize art and make it easier for users to access unique works of art that move and inspire them. Therefore, we are thrilled and happy. to have the opportunity to introduce these five exceptional Etsy artists to a global audience, “said Salek Brodsky, Vice President of Strategic Partnerships and Business Development at Samsung Electronics.

“These talented artists are truly gifted with the creative spirit of our community and we are more than happy to share their passion with the world in this way. Our partnership with Samsung will offer these artists a whole new way to bring their creative inspiration straight to people’s homes around the world, ”said Kelly Clausen, Etsy’s Senior Director, Communications and Strategic Partnerships.

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The Art Store catalog available on The Frame, offers you a collection of artworks from museums and galleries around the world, with stunning 4K image quality. Samsung, through the partnerships launched, has transformed the experience offered by a conventional TV into a unique experience through access to collections of unique works of art.